124 Smart/Gitman/Joehnk • Fundamentals of Investing,Thirteenth Edition
e. Common stock. All the measures relative to dividends are low for this firm, yet its price/earnings
3. The firm seems to have good prospects for attractive returns but also has high risk. For Jack to
Case 7.2 Doris Looks at an Auto Issue
This case allows the student to experience the three steps of security analysis.
a. Other economic information that Doris might find helpful includes government fiscal policy (taxes,
spending, debt management); monetary policy (money supply growth, interest rates); consumer
spending and the investment plans of businesses;energy situation (oil imports, cost and availability of
b. 1. Auto imports. Trends in auto imports more clearly define potential growth for domestic
2. The relationship of the United Auto Workers (UAW) and the auto makers is an important part of
3. Interest rates. As mentioned above, automobiles are usually purchased with borrowed funds. The
4. The cost of gas. Since most cars need gasoline to run, it is very important to assess the course of
Note to the instructor: The situation can be more complex. For example, if the gas price is very
high, consumers will tend to get rid of their old gas guzzlers and buy small economy cars. Thus,
c. 1. Sales can be found from the total asset turnover ratio:
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