18 Smart/Gitman/Joehnk • Fundamentals of Investing, Thirteenth Edition
Overview
1. The Internet and online investing offer individual investors advantages once enjoyed by only the
professional investor. The number of households using online information for investment purposes is
quickly expanding. The challenge now is to use the tools offered by the Internet wisely.
2. Investment information is broadly classified into descriptive and analytical information. It is
important that students understand the difference between these two kinds of information and the
investor’s need for both types. Online investment tools help investors plan, screen, chart individual
securities, and track portfolio performance.
3. The chapter next mentions the benefits and costs of obtaining investment information. The
instructor should drive home the point that although an informed investor may perform better in the
long run, obtaining and analyzing information costs the investor money and time. Therefore, an
investor should analyze the worth of information.
4. Five different types of information are delineated, and the instructor should point out that an
investor usually needs all five types. For example, knowledge about a particular company alone
would be insufficient for investment decision making. The investor would also require information
about the economy, current events, the industry, and market prices in order to be able to make a good
decision.
5. The text mentions a number of specific sources of information, appropriately beginning with the
Wall Street Journal. Various other financial publications provide information of different types. The
instructor might require students to bring their own copies of the WSJ to class and go through various
sections with them. This is a good way to demonstrate how to read stock price quotations, as well as
bond, option, mutual fund, commodity, and other quotations. The instructor might also find it useful
to bring a company stockholder’s report to class and explain its contents. Presenting current examples
of Internet sites also works well. Many classrooms these days enjoy internet access, so the instructor
may wish to demonstrate the online versions of these information sources as part of a lecture.
6. The popular market averages and indexes are presented next. Movements in market averages and
indexes are important indicators of the state of the economy; the instructor should describe, in class,
stock market averages and indexes such as the Dow Jones, the S&P, and the NYSE Index, explaining
the difference between averages and indexes and specifying what they measure. The bond yield,
which provides additional information about the market and the economy, should be defined and the
listing of various yields pointed out in the WSJ and other sources.
7. The next part examines the role of stockbrokers and the services they provide. Students usually
encounter difficulties with the concepts of margin trading, market, limit, stop–loss orders, and short
selling. Therefore, the instructor should devote adequate time to cover these topics and use examples
for clarification. Assigning end-of chapter problems 5 through 11 will help to solidify these concepts.
8. The role of the SIPC in protecting investors and procedures for settling disputes between investors
and brokerage firms is explained.
9. The nature and functions of investment advisers are discussed next. The structure and regulation
of their activities and the types of information they provide are described. The chapter closes with a
discussion of investment clubs.
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