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Marketing Excellence: NORDSTROM
1) How else can Nordstrom continue to provide exceptional customer service and grow brand loyalty?
2) What are Nordstrom’s greatest risks and who are its biggest competitors?
Suggested Answer: Nordstrom must constantly be adding new customers and cultivate the
“occasional” Nordstrom shopper to become a “regular.”
Nordstrom’s biggest competitors are those companies who recognize the value of customer service
and that the consumer will and do form an expectation of value—price versus quality or price/quality
versus service.
Nordstrom’s competitors include existing retailers and online retailers.
Marketing Excellence: TESCO
1. What’s most important to the Tesco brand?
2. How will Tesco grow without losing focus on its core customer?
3. How can Tesco take its customer loyalty programs to the next level?
1) What’s most important to the Tesco brand?
2) How will Tesco grow without losing focus on its core customer?
3) How can Tesco take its customer loyalty programs to the next level?
Suggested Answer: Student answers will vary but it is suggested that Tesco can/could increase the
usage of their “loyalty program” to include non-consumerables such as housing, durable goods, travel,
entertainment, casual dining, and other “partnered” services.
