7: Writing Routine and Positive Messages
7-18
many potential clients.
(LO 7.4; AACSB Tag: Written and oral communication)
7-39. Message strategies: Providing Recommendations
August 2, 2015
To Hiring Managers:
Max is an exceptionally fast learner. She quickly became proficient with our content
management system and always used it properly. While other interns have struggled to learn and
While Max was certainly a quick study, she was always willing to asking intelligent questions
about our business. Other interns and many new employees tend to avoid asking questions
Another important element of Max’s character is her willingness to respond well to suggestions
for improvement. Soon after she joined me at Orbitz, I expressed concern that she was spending
I am confident that Max would be an asset to your organization. In addition to the traits I’ve
outlined, she is mature and professional, always on time, and eager to assist with even the most
Best regards,
(LO 7.1; AACSB Tag: Written and oral communication)
7-40. Message Strategies: Writing Routine Information Messages; Composition Modes:
Summarizing
7: Writing Routine and Positive Messages
7-19
SolarCity.
SolarCity has created SolarLease, a unique financing option that lets homeowners go solar
without any upfront cost and save money from day one. With this program, instead of buying a
What’s more, there are no unexpected repair costs to worry about because they are covered under
charge. To find out more about what makes SolarLease the most popular residential solar
financing option in the country, visit www.solarcity.com/residential/solar-lease.aspx.
(LO 7.1; AACSB Tag: Written and oral communication)
7-41. Message Strategies: Good News Messages
Note: This message should focus not only on what is being offered, but also on how they will
benefit the reader. Students should include information that makes these services appropriate for
Hot Stix is thrilled to announced a new fitting center to open at the Indian Wells Golf Resort
The Indian Wells Hot Stix center will provide three fitting programs—Performance Fitting, Tour
Fitting, and Platinum Game Fitting.
Performance Fitting will provide you with club heads and shafts custom-built by a
7: Writing Routine and Positive Messages
7-20
(LO 7.4; AACSB Tag: Written and oral communication)
7-42. Message Strategies: Good-News Messages
Urbanears are Webby winners again! This year, we won the Webby for best Consumer
The Webbys honor web experts, business figures, luminaries, visionaries, and creative
celebrities. They are awarded by the International Academy of Digital Arts and Sciences, whose
winners out of over 12,000 entries.
(LO 7.4; AACSB Tag: Written and oral communication)
7-43. Message Strategies: Goodwill Messages
Note: Begin with a sincere expression of feelings about the sudden, disturbing fact of Shari’s
death. Mention her positive qualities and the fact that she will be missed—but don’t dwell on the
November 17, 2015
Dear Arthur,
family.
We know what a devoted wife and mother Shari was, and how much she treasured you, Jordan,
Georgina Shanley
Chief Administrator
(Names and signatures of other employees)
(LO 7.4; AACSB Tag: Written and oral communication)
7: Writing Routine and Positive Messages
7-21
IMPROVE YOUR GRAMMAR, MECHANICS, AND USAGE
7-44. Dr. Eleanor H. Hutton has requested information on TaskMasters, Inc. (AACSB Tag:
7-45. That qualifies us as a rapidly growing new company, don’t you think? (AACSB Tag:
7-46. Our president, Daniel Gruber, is a CPA. On your behalf, I asked him why he started the
7-47. In the past three years, we have experienced phenomenal growth of 800 percent. Or: !
7-49. Jack asked, “Why does he want to know? Maybe he plans to become a competitor.” Or: !
(AACSB Tag: Written and oral communication)
7-53. Johnson and Kane, Inc., has gone out of business. What a surprise. Or: ! (AACSB Tag:
Written and oral communication)
7-54. Will you please send us a check today so that we can settle your account? (AACSB Tag:
Written and oral communication)
7: Writing Routine and Positive Messages
7-22
Level 2: Workplace Applications
7-59. Since the convention center is attached to both the train station and the Marriott Hotel, one
and oral communication)
7-60. According to federal statistics, 61 percent of the nation’s employers have fewer than five
7-61. “The problem,” said business owner Mike Millorn, “was getting vendors of raw materials
7-62. After poring over trade journals, quizzing industry experts, and talking to other snack
oral communication)
7-64. The couple has done relatively little advertising; instead, they give away samples in person
oral communication)
7-65. CME Information Services started by videotaping doctors’ conventions and selling the
7-66. For many companies, the two biggest challenges to using intranets are getting people to
7-67. Company meetings, including “lunch and learn” sessions, are often held online. (AACSB
Tag: Written and oral communication)
7-68. Most Children’s Orchard franchisees are women between the ages of 30 and 50 who are
oral communication)
7-69. Having joined the company in 1993, she had watched it grow from a single small office to
7-70. One issue that affected practically everyone was the problem of training interns. (AACSB
7-71. The website includes information on subjects as mundane as filling out a Federal Express
communication)
7-72. Jack Hartnett, president of D. L. Rogers Corporation, asks, “Some management theories
Written and oral communication)
7: Writing Routine and Positive Messages
7-23
7-73. Taking orders through car windows, roller-skating carhops serve customers at Sonic
Level 3: Document Critique
TO: info@spacewebdesign.biz
FROM: gloria_m@midwestliquidators.com
SUBJECT: New Website
To Whom It May Concern:
SpaceWebDesign’s name has caught my attention on a number of impressive sites. Please send
me some information on your company, costs and schedules, and the types of information we
would need to provide in order to initiate a redesign of our site.
Sincerely,
Gloria Macpherson
(AACSB Tag: Written and oral communication)