6: Crafting Message for Digital Channels
6-19
2. Follow company policies.
in line with the company’s stand.
3. Ensure authenticity of information.
speaker’s authenticity.
4. Respect people’s virtual space.
5. Do not assume privacy.
6. Maintain email etiquette.
unprofessional. These simple steps will go a long way in developing a positive image for our
community.
(LO 6.2; AACSB Tag: Written and oral communication)
6-28. MEDIA SKILLS: SOCIAL NETWORKING
Note: The key challenge of this message will be in leveraging good intentions against a possibly
negative reaction. While the message is intended to guard against future embarrassment or
negative employment consequences, the receiver may see this effort as intrusive. The goal should
more open to the feedback.
6: Crafting Message for Digital Channels
6-20
To: janet_markell@wayne.edu
Subject: My review of your online presence
Hi Janet,
Your online writing is impressive. I liked your blog, especially the section with links to your
published and award winning work.
I suggest you reconsider the following:
to have the images removed.
You have tweeted details from drinking binges and parties. I suggest going through your
tweet history and deleting all such messages. The Library of Congress will still have
Regards,
Lisa
(LO 6.2 AACSB Tag: Written and oral communication)
6-29. MEDIA SKILLS: EMAIL
Note: This message opens with the main idea. Reasons for the new procedure are clearly
explained in the body. The listed evaluation factors illustrate that the writer has gone beyond the
factors suggested in the case scenario. The writer makes appropriate forms easy to obtain and
6: Crafting Message for Digital Channels
6-21
Subject: Side impact protection with Britax seats
Dear <Customer Name>,
Understanding Side Impact Crashes
When a car is in an accident, there are two sources of injury to the occupants: the acceleration of
the body as the car comes to a sudden halt, resulting in energy (G forces) being placed on the
more severe injuries.
Energy cannot be destroyed but can be transferred from one object or one form to another. So the
key to minimizing the risk of serious injury during a side impact crash is to make sure energy
from a crash is transferred to something other than the child. In order to do this in a side impact
body will slow down when the vehicle slows after impact, minimizing the G forces the child
absorbs and lowering the risk of injury.
Armed with this knowledge, Britax developed side impact protection for its full line of products,
impact protection available.
Yours in safe travel,
Britax
(LO 6.4; AACSB Tag: Written and oral communication)
6-30. MEDIA SKILLS: EMAIL
gamification, etc. (LO 6.4; AACSB Tag: Written and oral communication)
6: Crafting Message for Digital Channels
6-22
6-31. MEDIA SKILLS: IM; COMPOSITIONAL MODES: TUTORIALS
Note: The greatest challenge here will be conveying sufficient information without overwhelming
HDTV: This means “High-Definition Television,” but is used to describe different things by
interlaced (1080i) or 720-line progressive (720p).
1080p: “1080 progressive,” a high-definition format with resolution of 1920 by 1080 pixels.
picture quality.
HDMI: “High–Definition Multimedia Interface.” This is an interface (a type of “jack” or
6-32. MEDIA SKILLS: IM; COMPOSITIONAL
Getting Started with Tumblr
Next, go to www.tumblr.com and enter your email address and password. You’ll also need to
come up with the web address for your account. Make sure it’s reflective of your theme and easy
change the look at any time.
At this point, go to the right-hand bar and enter a description of your account. This is done in
6: Crafting Message for Digital Channels
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and findable through off-site platforms.
(LO 6.6; AACSB Tag: Written and oral communication)
6-33. MEDIA SKILLS: IM; COMPOSITIONAL
Take Care with Your Credit
you to the dangers of misusing credit.
Credit cards can lead to overspending. “Just putting it on your card” can lead you to make
a bad habit that can lead to financial strain throughout one’s life.
prices of your purchases.
Another danger involves your credit rating. Making late payments or carrying large balances can
work against you.
(LO 6.6; AACSB Tag: Written and oral communication)
6-34. MEDIA SKILLS: MICROBLOGGING; COMPOSITIONAL MODES: SUMMARIES
Written and oral communication)
6-35. MEDIA SKILLS: MICROBLOGGING; COMPOSITIONAL MODES: TEASERS
Note: This exercise gives students an opportunity to pass along tips regarding the more exciting
challenging task.
6: Crafting Message for Digital Channels
6-24
first job interview. [URL]
(LO 6.1, 6.6; AACSB Tag: Written and oral communication)
6-36. MEDIA SKILLS: PODCASTING
Written and oral communication)
6-37. MEDIA SKILLS: PODCASTING
IMPROVE YOUR GRAMMAR, MECHANICS, AND USAGE
Level 1: Self-Assessment—Prepositions and Conjunctions
6-40. This is a project into which you can sink your teeth into. (AACSB Tag: Written and oral
communication)
6-41. U.S. Mercantile must become aware of and sensitive to its customers’ concerns. (AACSB
Tag: Written and oral communication)
6-42. We are responsible for aircraft safety in the air, in the hangars, and on the runways.
(AACSB Tag: Written and oral communication)
6-48. She is active in not only in a civic group but also in an athletic organization. Or: She is
and oral communication)
6-49. That is either a mistake or was an intentional omission. (AACSB Tag: Written and oral
communication)
6: Crafting Message for Digital Channels
6-25
6-50. The question is whether to set up a booth at the convention or be to hosting a hospitality
6-51. We are doing better in both in overall sales and in profits. Or: in both overall sales and in
6-52. She had neither the preferred educational background, nor did she have the suitable
Level 2: Workplace Applications
6-53. Peabody Energy’s commitment to environmental excellence is driven by the company’s
oral communication)
6-54. In 1998, Blockbuster opened a state-of-the-art distribution center in McKinney, Texas, just
communication)
6-55. Ms. Tucci was responsible for developing Terraspring’s business plan, establishing the
6-56. The principal goals of the new venture will be to offer tailored financial products and to
6-57. Nestle Waters North America is the number-one bottled water company in the United
6-58. A post-Easter reduction in demand led to a sharp drop in egg prices. Or: Egg prices
oral communication)
6-59. Joining bank officials during the announcement of the program were Luis V. Guitierrez,
6-60. The summer advertising campaign is unique in 7-Eleven’s history. Or: The summer
oral communication)
6-61. Upon introducing its new Quadruple Fudge flavor, Baskin-Robbins expects consumers to
6-62. The signing of a trade pact between the European Union and Chile is being delayed by
communication)
6: Crafting Message for Digital Channels
6-26
6-63. Federal Trade Commissioner Sheila F. Anthony called on the dietary supplement industry
6-64. Founded in 1971, GSD&M has grown to become a nationally acclaimed advertising
Written and oral communication)
6-65. Although marketing may seem to be the easiest place to cut costs during a downturn, it’s
oral communication)
6-66. After closing its plant in Mecosta County, Green Mountain will have fewer than 200
6-67. The purchasing needs of professionals differ from those of blue-collar workers. (AACSB
Level 3: Document Critique—Well-Written Solution
TO: George Kimball <g.kimball@sprenco.com>
SUBJECT: Headquarters’ Data–Processing Capabilities and Potential Usage
George:
However, although they have a tremendous amount of computing capability, their data–
processing needs and activities are very different from ours. Nevertheless, they might be able to
group an overview.
Let me know what you think. If you agree, then I will contact Vern about a meeting.
Sincerely,
John
(AACSB Tag: Written and oral communication)