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14: Applying and Interviewing for Employment
14-20
CASE SOLUTIONS
14-21. Message Strategies: Employment Messages
Note: Based on their investigative work into the employer’s requirements, students should
include key words and any information available that would establish a common ground with the
employer.
Position: Social Media Virtual Assistant, Vidli, LA, California
Job Description:
A good candidate for this position loves Twitter, LinkedIn, and Facebook. Strong skills with
SEO, SEM, Inbound Marketing, and online video are also needed to be considered a top
candidate. This position will manage and create content for Vidli micro-sites including
Blog.Vidli.com, Vidli Support Forums, News.Vidli.com, and GetSatisfaction.
Results are very important to us. Any applicant who applies must be able to demonstrate results
in their own inbound marketing campaign, or show results from a previous inbound marketing
campaign with another company.
Important Skills and Experience:
- Blogging
- Public Relations
- Knowledge/Relationships in the Online Video Industry
___________________________________________________________________________
From: april.tanner@mail.com
Dear Hiring Manager,
Trade reports indicate that Vidli is in the right place, at the right time, and doing all the right
things to tap into the immense potential of video e-commerce and, as an inbound-marketing
In fact, my previous job gave me a ring-side view of the explosive growth of social media
marketing and actually allowed me to contribute to its present shape. I have developed and
implemented inbound marketing campaigns for our clients all the way from web site design
14: Applying and Interviewing for Employment
14-21
the Bonuz Travels campaign, both of which showed consistently high ROIs on their Internet
with industry contacts.
I can provide work samples and further details in an interview. Please let me know when would
be a good time for us to meet to discuss my opportunities with your company. You can reach me
at april.tanner@mail.com or by phone at (456) 123-4567. Thank you.
Sincerely,
April Tanner
[address and contact info]
(LO 14.1; AACSB Tag: Written and oral communication)
14-22. Message Strategies: Employment Messages
Note: The challenge here is to take advantage of Twitter’s informal, condensed style while
remaining grammatically correct. At best, a tweeted job application can demonstrate apt use of
Dear Mr. D’Agostino,
love to discuss the job.
with Fashion and Art Directors.
Louis in May.
social commentary, and artistic expression.
producing multimedia art for Miami galleries.
9. As my art explores fashion at the intersection of history and aesthetics, my work and art
and print issues of OD Sept. 2009-present.
14: Applying and Interviewing for Employment
14-22
and style, please see my blog, TropicEnvy.
13. Thank you for your time. I look forward to speaking with you at your earliest
convenience. Sincerely, Gloria Madsen. (305)555-3951
(LO 14.1; AACSB Tag: Written and oral communication)
14-23. Message Strategies: Employment Messages
Note: This job candidate has a fine arts degree but is applying for a job requiring commercial
graphic design skills.
Dear Mr. Green:
CalPoly’s BFA in Photography is commercially oriented, and I have received thorough training
in virtually all prerequisite skills for a graphic design position. In addition to traditional and
Perhaps more relevant to the current position, I have worked during the last two summers as
photographer and graphic designer for my parents’ medical imaging business in Los Angeles. I
Finally, I had the chance to work as a photographer for the Admissions Department at CalPoly
convenience.
Thank you for your time.
Sincerely,
Harold T. Spence
2356 Grenada Boulevard
14: Applying and Interviewing for Employment
14-23
Los Angeles, CA 90064
(310) 555-4938
(LO 14.1; AACSB Tag: Written and oral communication)
14-24. Career Management: Researching Target Employers
mind, although broader questions about the company and its industry are certainly appropriate.
(LO 14.3; AACSB Tag: Written and oral communication)
14-25. Career Management: Interviewing
guidelines and models for application letters offered in the chapter. (LO 14.4; AACSB Tag:
Written and oral communication)
14-26. Career Management: Interviewing
Student letters should thank the interviewer for the opportunity to interview. Then, using
(earlier, if indicated by the interviewer).
(LO 14.4; AACSB Tag: Written and oral communication)
14-27. Message Strategies: Employment Messages
Note: This message of inquiry should follow the plan for a direct request: main idea, necessary
details, and courteous close. In this situation, the main idea is appreciation for the offer from
August 20, 2015
Mr. R. P. Bronson
14: Applying and Interviewing for Employment
14-24
Dear Mr. Bronson:
obligated to keep my other appointment.
I do realize that this time extension is beyond the ten days you indicated in your letter, but I
Sincerely,
Alice Wohl
(LO 14.5; AACSB Tag: Written and oral communication)
14-28. Message strategies: Employment Messages
Letter to Longhorn Leather and Lumber, declining their job offer.
Alice Wohl
562 Pine Street
Fairfield, TX 79789
R.P. Bronson
Longhorn Leather and Lumber
27 Sam Rayburn Drive
Commerce, TX 75428
Dear Mr. Bronson,
Thank you for offering me the position of retail specialist at your company. I really enjoyed the
bird’s eye view of the company’s business in the tour you gave me of your facilities during my
visit to your office.
I deeply appreciate the time you spent talking with me. Thank you again for your consideration
and kindness.
Sincerely,
Alice Wohl
14: Applying and Interviewing for Employment
14-25
From: alice_wohl@hotmail.com
To: clarissa.bartle@neimanmarcus.com
Subject: Retail assistant position: Accepting your job offer
Dear Mrs. Bartle,
Marcus.
I will mail the documents you asked me to complete and sign. As I had mentioned during the
to the company.
Sincerely,
Alice Wohl
562 Pine Street
Fairfield, TX 79789
(456) 555-1234
IMPROVE YOUR GRAMMAR, MECHANICS, AND USAGE
Level 1: Self-Assessment—Vocabulary
competition. (AACSB Tag: Written and oral communication)
communication)
and oral communication)
(AACSB Tag: Written and oral communication)
(AACSB Tag: Written and oral communication)
and oral communication)
14-35. who’s________ That decision lies with the director, who’s in charge of the department.
14: Applying and Interviewing for Employment
14-26
(AACSB Tag: Written and oral communication)
Written and oral communication)
and oral communication)
(AACSB Tag: Written and oral communication)
(AACSB Tag: Written and oral communication)
Tag: Written and oral communication)
Tag: Written and oral communication)
(AACSB Tag: Written and oral communication)
14-43. precede_______A friendly handshake should always preceed negotiations. (AACSB Tag:
Written and oral communication)
Level 2: Workplace Applications
14-44. Entrepreneurs and their business are so closely tied together that a bank will want to see
14-46. Well over 400 outstanding students from coast to coast have realized their dreams of a
oral communication)
14-47. If your home is your principal place of business, you can generally deduct the cost of
communication)
14-48. Companies like McLeod USA sprang into being in the 90s to provide cut-rate phone
14-49. Some question whether a “new economy” exists, and, if so, how it differs from the old
14: Applying and Interviewing for Employment
14-27
14-50. When the music industry claimed Napster was committing piracy by stealing intellectual
Written and oral communication)
economy. (AACSB Tag: Written and oral communication)
14-52. When it comes to consumer rights, the FDA, the FTC, and the Agriculture Department
(AACSB Tag: Written and oral communication)
14-53. Correct. (AACSB Tag: Written and oral communication)
14-54. The Fortune 500 not only ranks corporations by size but also offers brief company
14-56. In 1984 Michael Dell decided to sell PCs direct and built to order; now everybody in the
communication)
14-57. By using virtual teams, American Express has reduced the number of field offices from
communication)
14-58. In Europe and Asia, people are using mobile phones to send text messages to other users,
to exchange email, to read the morning news, to surf certain websites, and to make
purchases (such as movie tickets) and charge them to their monthly phone bill. Or: using
mobile phones to send text messages to other users, exchange email, read the morning
14: Applying and Interviewing for Employment
14-28
Level 3: Document Critique
MORGAN MITRAS
2397 Glencrest Ridge, Fort Worth, Texas 76119
(817) 226-1804
February 2, 2015
Ms. Nancy Remington, Human Resources
Norton Accounting Group
3778 Parkway North
Indianapolis, IN 46205
Dear Ms. Remington:
During my three years at Tandy Corporation (see attached résumé), I’ve conducted internal
auditing for accounts valued at $450 million. Some of my accomplishments include:
Increasing both internal and client support for the auditing process
In addition, Norton Accounting would appreciate my ability to complete projects on time and
under budget. One of my priorities is a position that will broaden my experience, so I would
welcome any opportunity to travel.
Sincerely,
Morgan Mitras
(AACSB Tag: Written and oral communication)
