978-0133896787 Chapter 14 Part 3

14: Applying and Interviewing for Employment

14–20

CASE SOLUTIONS

14-21. Message Strategies: Employment Messages

Note: Based on their investigative work into the employer’s requirements, students should

include key words and any information available that would establish a common ground with the

employer.

Position: Social Media Virtual Assistant, Vidli, LA, California

Job Description:

A good candidate for this position loves Twitter, LinkedIn, and Facebook. Strong skills with

SEO, SEM, Inbound Marketing, and online video are also needed to be considered a top

candidate. This position will manage and create content for Vidli micro-sites including

Blog.Vidli.com, Vidli Support Forums, News.Vidli.com, and GetSatisfaction.

Results are very important to us. Any applicant who applies must be able to demonstrate results

in their own inbound marketing campaign, or show results from a previous inbound marketing

campaign with another company.

Important Skills and Experience:

– Blogging

– Public Relations

– Knowledge/Relationships in the Online Video Industry

___________________________________________________________________________

From: april.tanner@mail.com

Dear Hiring Manager,

Trade reports indicate that Vidli is in the right place, at the right time, and doing all the right

things to tap into the immense potential of video e-commerce and, as an inbound-marketing

In fact, my previous job gave me a ring-side view of the explosive growth of social media

marketing and actually allowed me to contribute to its present shape. I have developed and

implemented inbound marketing campaigns for our clients all the way from web site design

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the Bonuz Travels campaign, both of which showed consistently high ROIs on their Internet

with industry contacts.

I can provide work samples and further details in an interview. Please let me know when would

be a good time for us to meet to discuss my opportunities with your company. You can reach me

at april.tanner@mail.com or by phone at (456) 123-4567. Thank you.

Sincerely,

April Tanner

[address and contact info]

(LO 14.1; AACSB Tag: Written and oral communication)

14-22. Message Strategies: Employment Messages

Note: The challenge here is to take advantage of Twitter’s informal, condensed style while

remaining grammatically correct. At best, a tweeted job application can demonstrate apt use of

Dear Mr. D’Agostino,

love to discuss the job.

with Fashion and Art Directors.

Louis in May.

social commentary, and artistic expression.

producing multimedia art for Miami galleries.

9. As my art explores fashion at the intersection of history and aesthetics, my work and art

and print issues of OD Sept. 2009-present.

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and style, please see my blog, TropicEnvy.

13. Thank you for your time. I look forward to speaking with you at your earliest

convenience. Sincerely, Gloria Madsen. (305)555-3951

(LO 14.1; AACSB Tag: Written and oral communication)

14-23. Message Strategies: Employment Messages

Note: This job candidate has a fine arts degree but is applying for a job requiring commercial

graphic design skills.

Dear Mr. Green:

CalPoly’s BFA in Photography is commercially oriented, and I have received thorough training

in virtually all prerequisite skills for a graphic design position. In addition to traditional and

Perhaps more relevant to the current position, I have worked during the last two summers as

photographer and graphic designer for my parents’ medical imaging business in Los Angeles. I

Finally, I had the chance to work as a photographer for the Admissions Department at CalPoly

convenience.

Thank you for your time.

Sincerely,

Harold T. Spence

2356 Grenada Boulevard

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Los Angeles, CA 90064

(310) 555-4938

(LO 14.1; AACSB Tag: Written and oral communication)

14-24. Career Management: Researching Target Employers

mind, although broader questions about the company and its industry are certainly appropriate.

(LO 14.3; AACSB Tag: Written and oral communication)

14-25. Career Management: Interviewing

guidelines and models for application letters offered in the chapter. (LO 14.4; AACSB Tag:

Written and oral communication)

14-26. Career Management: Interviewing

Student letters should thank the interviewer for the opportunity to interview. Then, using

(earlier, if indicated by the interviewer).

(LO 14.4; AACSB Tag: Written and oral communication)

14-27. Message Strategies: Employment Messages

Note: This message of inquiry should follow the plan for a direct request: main idea, necessary

details, and courteous close. In this situation, the main idea is appreciation for the offer from

August 20, 2015

Mr. R. P. Bronson

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Dear Mr. Bronson:

obligated to keep my other appointment.

I do realize that this time extension is beyond the ten days you indicated in your letter, but I

Sincerely,

Alice Wohl

(LO 14.5; AACSB Tag: Written and oral communication)

14-28. Message strategies: Employment Messages

Letter to Longhorn Leather and Lumber, declining their job offer.

Alice Wohl

562 Pine Street

Fairfield, TX 79789

R.P. Bronson

Longhorn Leather and Lumber

27 Sam Rayburn Drive

Commerce, TX 75428

Dear Mr. Bronson,

Thank you for offering me the position of retail specialist at your company. I really enjoyed the

bird’s eye view of the company’s business in the tour you gave me of your facilities during my

visit to your office.

I deeply appreciate the time you spent talking with me. Thank you again for your consideration

and kindness.

Sincerely,

Alice Wohl

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From: alice_wohl@hotmail.com

To: clarissa.bartle@neimanmarcus.com

Subject: Retail assistant position: Accepting your job offer

Dear Mrs. Bartle,

Marcus.

I will mail the documents you asked me to complete and sign. As I had mentioned during the

to the company.

Sincerely,

Alice Wohl

562 Pine Street

Fairfield, TX 79789

(456) 555-1234

IMPROVE YOUR GRAMMAR, MECHANICS, AND USAGE

Level 1: Self-Assessment—Vocabulary

competition. (AACSB Tag: Written and oral communication)

communication)

and oral communication)

(AACSB Tag: Written and oral communication)

and oral communication)

14-35. who’s________ That decision lies with the director, who’s in charge of the department.

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(AACSB Tag: Written and oral communication)

Written and oral communication)

and oral communication)

(AACSB Tag: Written and oral communication)

Tag: Written and oral communication)

(AACSB Tag: Written and oral communication)

14-43. precede_______A friendly handshake should always preceed negotiations. (AACSB Tag:

Written and oral communication)

Level 2: Workplace Applications

14-44. Entrepreneurs and their business are so closely tied together that a bank will want to see

14-46. Well over 400 outstanding students from coast to coast have realized their dreams of a

oral communication)

14-47. If your home is your principal place of business, you can generally deduct the cost of

communication)

14-48. Companies like McLeod USA sprang into being in the 90s to provide cut-rate phone

14-49. Some question whether a “new economy” exists, and, if so, how it differs from the old

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14-50. When the music industry claimed Napster was committing piracy by stealing intellectual

Written and oral communication)

economy. (AACSB Tag: Written and oral communication)

14-52. When it comes to consumer rights, the FDA, the FTC, and the Agriculture Department

(AACSB Tag: Written and oral communication)

14-53. Correct. (AACSB Tag: Written and oral communication)

14-54. The Fortune 500 not only ranks corporations by size but also offers brief company

14-56. In 1984 Michael Dell decided to sell PCs direct and built to order; now everybody in the

communication)

14-57. By using virtual teams, American Express has reduced the number of field offices from

communication)

14-58. In Europe and Asia, people are using mobile phones to send text messages to other users,

to exchange email, to read the morning news, to surf certain websites, and to make

purchases (such as movie tickets) and charge them to their monthly phone bill. Or: using

mobile phones to send text messages to other users, exchange email, read the morning

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Level 3: Document Critique

MORGAN MITRAS

2397 Glencrest Ridge, Fort Worth, Texas 76119

(817) 226-1804

February 2, 2015

Ms. Nancy Remington, Human Resources

Norton Accounting Group

3778 Parkway North

Indianapolis, IN 46205

Dear Ms. Remington:

During my three years at Tandy Corporation (see attached résumé), I’ve conducted internal

auditing for accounts valued at $450 million. Some of my accomplishments include:

 Increasing both internal and client support for the auditing process

In addition, Norton Accounting would appreciate my ability to complete projects on time and

under budget. One of my priorities is a position that will broaden my experience, so I would

welcome any opportunity to travel.

Sincerely,

Morgan Mitras

(AACSB Tag: Written and oral communication)