12: Developing and Delivering Business Presentations
12–18
communication)
12-15. This is an opportunity for students to see how nonverbal communication is used during a
students to consider how the full range of nonverbal signals might have been used to
12-16. Many students will find this exercise to be very challenging, since it requires them to
manage the material they intend to present in addition to virtually simultaneous audience
EXPAND YOUR SKILLS
audiences the presenters had in mind based on the content and style of the presentations. (LO
12.1; AACSB Tag: Written and oral communication)
particular medium should be observed, and the summary should clearly and effectively convey
the information that was learned. (LO 12.1; AACSB Tag: Written and oral communication)
CASE SOLUTIONS
solutions are not included.
12-17. Presentations: Planning a Presentation
Student answers will vary depending on the topic chosen. However, students should follow the
Written and oral communication)
12: Developing and Delivering Business Presentations
12–19
12-18. Presentations: Planning a Presentation
Foursquare is a new form of communication known as location-based social networking.
way to get more information—from companies and from other consumers providing reviews on
social websites.
AACSB Tag: Written and oral communication)
12-19. Planning, Designing, and Creating Presentation Slides
highlighting techniques to direct audience attention to key points; clarity (i.e., can the message
12-20. Planning, Designing, and Creating Presentation Slides
highlighting techniques to direct audience attention to key points; clarity (i.e., can the message
12-21. Presentations: Planning a Presentation
Given the complexity of these topics, the major challenge here is going to be distilling three
Students should be looking for simplicity, readability, and a professional, businesslike style or
“feel” (versus a comic, casual, script, ornate, futuristic, or overly busy style). It might be
12-22. Presentations: Designing Presentation Visuals
A key element to look for here is justification that each of the skills a student lists is necessary
12: Developing and Delivering Business Presentations
12–20
Written and oral communication)
12-23. Presentations: Designing Presentation Visuals; Mobile Media
any, to be simple, due to the viewing constraints. The organization of a presentation intended to
AACSB Tag: Written and oral communication)
12-24. Planning, Designing, and Creating Presentation Slides; Collaboration: Team
Projects
Students should also keep in mind the disadvantages of free-form slides in order to avoid these
issues.
handled carefully, dividing information into smaller chunks can make it difficult to present
complex subjects in a cohesive, integrated manner.
IMPROVE YOUR GRAMMAR, MECHANICS, AND USAGE
Level 1: Self-Assessment—Capitals and Abbreviations
12-26. New Caressa skin cream should be in a position to dominate that market. (AACSB Tag:
Written and oral communication)
12: Developing and Delivering Business Presentations
12–21
12-29. She received her master of business administration degreeMBA from the University of
Michigan. (AACSB Tag: Written and oral communication)
12-30. The building is located on the corner of Madison and Center streets. (AACSB Tag:
Written and oral communication)
12-31. Call me tomorrow at 8 a.m. tomorrow morning, PSTpacific standard time, and I’ll have
12-32. When Jones becomes CEO next month, we’ll need your input ASAP. (AACSB Tag:
Written and oral communication)
12-35. The data-processing department will begin work on Feb. 2, just one week wk. from
today. (AACSB Tag: Written and oral communication)
12-38. At 50 per box, our std. standard contract forms are $9.00 a box, and our warranty forms
Level 2: Workplace Applications
12-40. McDonald’s and Sears have partnered with the television program “It’s Showtime at the
communication)
12-41. Tiffany & Co., the internationally renowned jeweler and specialty retailer, plans to open a
and oral communication)
12-42. If neither of the solutions seems satisfying, pick the easier one. [Or: If none of the
communication)
12: Developing and Delivering Business Presentations
12–22
12-43. Ken Baker, the West Coast bureau chief for Us magazine, will be responsible for
(AACSB Tag: Written and oral communication)
12-44. With experience managing numerous enthusiast brands, including Kawasaki and
12-45. Your message, tone, and product positioning have to be right to be accepted and
12-46. As I began to put the team together, it became apparent to me that my idea was ahead of
12-47. Many think that the primary market for newspapers is the readers; however, advertisers
12-48. REI’s new website, www.REI–outlet.com, features items that are not available at REI’s
communication)
12-49. The company’s CEO, whom we had seen at the awards dinner Wednesday night, was
12-50. Designers of high-priced purses, such as Kate Spade or Louis Vuitton, generally limit
(AACSB Tag: Written and oral communication)
12-51. There are many indications that an economic recovery is under way and will continue to
12-52. The equipment we bought at a second-hand store turned out to be shoddy and defective.
(AACSB Tag: Written and oral communication)
12: Developing and Delivering Business Presentations
12–23
Level 3: Document Critique—Well-Written Solution
Date: Thu, 25 April 2015
From: Steve Pendergrass<spender@manchcc.com>
To: Gregory Hansford <gregory.hansford@manchcc.com>
CC:
BCC:
Attached:
Subject: Campus library schedule
Dear Mr. Hansford:
In an informal survey of the students in my English class, everyone expressed a desire for the
Please consider implementing this new schedule this fall. You will be performing another much-
appreciated service for the students.
Sincerely,
Steve Pendergrass
Student
(AACSB Tag: Written and oral communication)