23. Hollywood: Organized Crime Hits the Movies
The Mexican army seized 1,180 disc burners and 3.14 million copies of movies
and TV shows from 23 warehouses in a move to 2ght piracy that costs
Hollywood about $590 million a year.
Source: Bloomberg Businessweek, April 7, 2011
Assume that the marginal cost of producing a DVD (legal or illegal) is a
constant $3 and that legal DVDs bear an additional marginal cost of $5 each
in royalty payments to 2lm studios.
a. Draw a graph of the market for counterfeit DVDs, assuming that there are
no e’ective penalties on either buyers or sellers for breaking the law.
Figure 6.9 shows the market for illegal
DVDs. With no penalties the supply curve
b. How do the events reported in the
news clip change the market outcome?
Show the e’ects in your graph.
The seizure of the (approximately) 3
million discs decreases (at least
temporarily) the supply. In Figure 6.9, the
c. With no penalty on buyers, if a penalty
for breaking the law is imposed on sellers at more than $5 a disc, how does
the market work and what is the equilibrium price?
The marginal cost of producing illegal discs increases from $3.00 per disc to $3.00
per disc + penalty. The supply curve shifts upward by the amount of the penalty so
d. With no penalty on sellers, if a penalty for breaking the law is imposed on
buyers at more than $5 a disc, how does the market work and what is the
equilibrium price?
With a penalty imposed on buyers of more than $5.00 per disc, the demand curve
for illegal discs shifts downward by the amount of the penalty, that is, shifts
downward by more than $5.00. If the penalty imposed is, say, $6, the demand
e. What is the marginal bene2t of an illegal DVD in the situations described in
parts (c) and (d)?
The marginal bene2t of an illegal DVD is determined by the demand curve. In both