W H A T I S E C O N O M I C S ? 1 9 9
product. It is equal to the price of a unit of output multiplied by the marginal
product of the factor of production:
VMP = P MP
The table shows the calculation of the VMP for a rm whose output has a price of $7
per unit.
A Firm’s Demand for Labor
The rm hires the quantity of labor that maximizes its prot by comparing the value
of one more worker (the VMP) to the cost of employing one more worker, the wage
rate.
As more labor is employed, the MP diminishes (as shown in the table above). So as
more labor is employed, the VMP diminishes.
If VMP of labor exceeds the wage rate, the rm increases its prot by employing one
more worker; if VMP is less than the wage rate, the rm increases its prot by
employing one less worker; and, if VMP equals the wage rate, the rm is employing
the prot-maximizing quantity of labor.
A Firm’s Demand for Labor Curve
The value of marginal product curve is the rm’s labor demand curve.
Because the VMP of labor diminishes as the quantity of labor employed increases,
the demand curve for labor is downward sloping.
The prot-maximizing level of inputs implies the prot-maximizing level of
output. If you wish to go beyond the analysis in the book, you can take a bit of time to
show your students the basic math of the equivalence of the two conditions for maximum
prot—MR = MC and W = VMP—and give them a good intuitive grasp of what is going on.
There are six steps:
1. The cost of producing one more unit, MC, equals the cost of one more worker, W,
divided by that worker’s marginal product, MP. That is: MC = W/MP.
2. The revenue from selling one more unit, MR, equals the revenue from hiring one more
worker, VMP, divided by that worker’s marginal product, MP. That is: MR = VMP/MP.
3. Setting these two equations side by side: MC = W/MP and MR = VMP/MP is a tiny step to
see that MC = MR implies W = VMP.
4. Just write MC = MR implies W/MP = VMP/MP; multiply by MP and W = VMP.
5. Now put in some numbers to make the student who freezes on symbols more
comfortable.
6. Finally, just talk about what the equations mean. Explain that the marginal worker
costs $x and generates a revenue of $x, so that worker is just worth hiring. Hiring one
more worker costs $x but generates less than $x in revenue, so is not worth hiring.
Hiring one fewer worker saves $x but forgoes more than $x in revenue, so prot falls.
Go on to point out that one unit of output produced by the marginal worker sells for $p
and it costs $x/MP, which equals marginal cost.
Changes in a Firm’s Demand for Labor
Three factors can change the demand for labor and shift the labor demand curve:
If the price of the rm’s output changes, the VMP changes, which changes the
demand for labor. An increase in the price of the output increases the demand for
labor and shifts the demand curve rightward.
If the prices of other factors of production change, in the long run the demand for
labor changes. An increase in the price of a substitute factor leads the rm to
increase the demand for labor.
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