41. Ethics and Diversity Cases: Legal Applications in the Workplace
3. Domino’s Pizza, Inc.
Diversity Issue: Worker Safety or Social Class/Ethnic Discrimination
Dominos refused to deliver pizza to a home in a high crime area in San Francisco.
Like other pizza chains, they practiced redlining – they coded neighborhoods as red
(high crime areas where they would not deliver pizza), yellow (customers must come
out to street to get pizza from the delivery car) or green (delivery to home) areas.
Red areas were almost always high-minority areas. A customer in a red area claimed
discrimination. Dominos claimed that their delivery policy was for the protection of
their drivers as several pizza delivery people had been murdered and delivery people
had been robbed and assaulted.
The New York Times (1996, July 14). San Francisco Tells Pizza Shops to Hold
the Excuses. The New York Times. Retrieved May 19, 2007 from
http://query.nytimes.com.
Ethics Commentary
This interesting situation places the company’s duty towards its drivers (a
deontological particular application) against the duty to the world outside the
company (universal application). Clearly, San Francisco weighed on the universal
side. Given this ruling, we could argue that the company now has a duty to train its
drivers in safety procedures. This is a particularist application.
The action in San Francisco also can be explained by a teleological approach to the
ethical issue: delivering pizzas to everyone creates the greatest good. If Dominos
could decide to which people it would sell and deliver, it would be treating some
people unfairly because they could not obtain pizzas the way other citizens could.
(Perhaps the duty here is a civic one related to law enforcement: all citizens should be
able to be safe in their neighborhoods.)
The caring approach to ethics suggests that no group of people should be degraded, if
redlining a delivery area is seen as degrading. Note that if the argument leaned over a
bit into unfairness, it would be a teleological approach.
Legal Status
Domino’s has a fairly extensive Delivery Area Security Procedures Manual posted on
the web. It states (in all capitals) that, “FACTORS SUCH AS RACE, NATIONAL
ORIGIN, RELIGION, SEX, AGE, OR ANY OTHER CHARACTERISTIC
PROTECTED BY LAW, and SHALL NEVER BE LEGITIMATE
CONSIDERATIONS IN DECIDING WHETHER OR NOT TO LIMIT DELIVERY
SERVICE.” It further states: “Safety of employees must continue to be the top
priority” and provides detailed policies and procedures for determining if an area is
reasonably safe.
http://www.usdoj.gov/crt/housing/documents/dominos_manual.htm.