Profitability: The gross profit margin is stable and quite favorable when compared to the industry average.
The net profit margin, however, is deteriorating and far below the industry average. When the gross profit
margin is within expectations but the net profit margin is too low, high interest payments may be to blame.
The high financial leverage has caused the low profitability.
Market: The market price of the firm’s common stock shows weakness relative to both earnings and book
value. This result indicates a belief by the market that Martin’s ability to earn future profits faces increasing
uncertainty as perceived by the market.
c. Martin Manufacturing clearly has a problem with its inventory level, and sales are not at an appropriate level for
its capital investment. As a consequence, the firm has acquired a substantial amount of debt which, due to the
high interest payments associated with the large debt burden, is depressing profitability. These problems are
being picked up by investors as shown in their weak market ratios.
Spreadsheet Exercise
The answer to Chapter 3’s Dayton, Inc., financial statements spreadsheet problem is located on the Instructor’s
Resource Center at www.pearsonhighered.com/irc under the Instructor’s Manual.
Group Exercise
Group exercises are available on www.myfinancelab.com.
This chapter’s group focuses solely on the group’s shadow firm. Groups are asked to investigate and describe their
firm’s latest 10-K obtained from the Securities and Exchange website (www.sec.gov). From the filing, the groups
are asked to calculate the basic ratios as done in the text and discuss each ratio’s importance. This leads to a
comparison of these ratios over the most recent years. The number of years is up to the instructor’s discretion. A shorter
number of years is probably most desirable because this often can be accomplished from the single 10-K filing.
The conclusion of this assignment is calculation of the DuPont analysis for their shadow firm. This exercise
shouldn’t require much assistance, particularly if students have made a good choice for their firm in Chapter 1.
Modifications could include dropping the intertemporal analysis and focusing solely on the most recent year.
Alternatively, groups could be asked to compare the ratios from their shadow firm with the ratios from another
firm within the same industry.