Comparing product line income statements in requirements 1 and 2, it appears that books are much
more profitable and café loses a lot more money under the ABC system compared to the simple
system. The reason is that books use far fewer S,G, & A resources relative to its merchandise
costs, and café uses far greater S, G, & A resources relative to its merchandise costs.
3.
To: Main Street Books and Café Management Team
From: Cost Analyst
Re: Costing System
The current accounting system allocates indirect costs (S,G, & A) to product lines based on the
Cost of Merchandise sold. Using this method, the S, G, & A costs are assigned 54%, 35%, 11%,
to the Books, CDs, and Café product lines, respectively.
I recommend that the organization switch to an activity-based costing (ABC) method. With ABC,
the product lines are assigned indirect costs based on their consumption of the activities that give
rise to the costs. An ABC analysis reveals that the Café consumes considerably more than 11% of
indirect costs. Instead, the café generally requires 25–35% of the purchasing, receiving, and
stocking activity and 60% of the customer support.
The current accounting technique masks the losses being produced by the café because it assumes
all indirect costs are driven by the dollar amount of merchandise sold. By adopting ABC,
management can evaluate the costs of operating the three product lines and make more informed
pricing and product mix decisions. For example, management may want to consider increasing
prices of the food and drinks served in the café. Before deciding whether to increase prices or to
close the café, management must consider the beneficial effect that having a cafe has on the other
product lines.
An ABC analysis can also help Main Street Books and Café manage its costs by reducing the
number of activities that each product line demands and by reducing the cost of each activity.
These actions will improve the profitability of each product line. ABC analysis can also be used
to plan and manage the various activities.