The 10% discount and reduced subsequent annual revenue reduces the NPV substantially
from $1,349,867 to $513,430. The NPV is still positive, and so Ortel should continue to sell to
Cloudburst. However, this is a little over 60% drop in NPV from Cloudburst, and it makes Square
the more profitable customer.
Ortel should consider whether the price discount demanded by Cloudburst needs to be met
in its entirety to keep the account. The implication of meeting the full demand is that the account is
minimally profitable. A serious concern is whether Square will also demand comparable price
discounts if Cloudburst’s demands are met. This could result in large reductions in the NPVs of all
of Ortel’s customers.
Ortel should also consider the reliability of the growth estimates used in computing the
NPVs. Are the predicted differences in revenue growth rates based on reliable information? Many
revenue growth estimates by salespeople turn out to be overestimates or occur over a longer time
period than initially predicted.
21-28 (60 min.) Selling a plant, income taxes.
(CMA, adapted) The Lucky Seven Company is an international clothing manufacturer. Its
Redmond plant will become idle on December 31, 2014. Peter Laney, the corporate controller, has
been asked to look at three options regarding the plant:
▪ Option 1: The plant, which has been fully depreciated for tax purposes, can be sold
immediately for $900,000.
▪ Option 2: The plant can be leased to the Preston Corporation, one of Lucky Seven’s
suppliers, for 4 years. Under the lease terms, Preston would pay Lucky Seven $220,000 rent
per year (payable at year-end) and would grant Lucky Seven a $40,000 annual discount off
the normal price of fabric purchased by Lucky Seven. (Assume that the discount is received
at year–end for each of the 4 years.) Preston would bear all of the plant’s ownership costs.
Lucky Seven expects to sell this plant for $150,000 at the end of the 4-year lease.
▪ Option 3: The plant could be used for 4 years to make souvenir jackets for the Olympics.
Fixed over- head costs (a cash outflow) before any equipment upgrades are estimated to be
$20,000 annually for the 4-year period. The jackets are expected to sell for $55 each. Variable
cost per unit is expected to be $43. The following production and sales of jackets are
expected: 2015, 18,000 units; 2016, 26,000 units; 2017, 30,000 units; 2018, 10,000 units. In
order to manufacture the jackets, some of the plant equipment would need to be upgraded at
an immediate cost of $160,000. The equipment would be depreciated using the straight-line
depreciation method and zero terminal disposal value over the 4 years it would be in use.
Because of the equipment upgrades, Lucky Seven could sell the plant for $270,000 at the
end of 4 years. No change in working capital would be required.
Lucky Seven treats all cash flows as if they occur at the end of the year, and it uses an after-tax
required rate of return of 10%. Lucky Seven is subject to a 35% tax rate on all income, including
capital gains.