Incidental products and services
Total budgeted variable cost per attendee
Total budgeted variable cost ($246 × 50,000 attendees)
Total budgeted fixed costs
Budgeted operating income
Budgeted revenue per conference attendee
($22,500,000 ÷ 50,000)
The budgeted revenue per conference attendee is $450.
2. Quality improvements: additional menu items; additional incidental products and services;
improved facilities.
Budgeted variable cost per attendee:
Customer support and service personnel ($66 + $4)
Food and drink ($120 + $5)
Conference materials ($42 + $0)
Incidental products and services ($18 + $3)
Total budgeted variable cost per attendee
Budgeted revenues ($450 per attendee 70,000 attendees)
Total budgeted variable costs ($258 70,000 attendees)
Building and facilities (4,320,000 1.50)
Management salaries (1,680,000 1.50)
Total budgeted fixed costs
Budgeted operating income`
The improvements above would increase operating income from $4,200,000 to $4,440,000.
Moreover, improving the company’s meeting facilities could also lead to long-term growth.
3. Using information from requirement 2,
Denote total variable costs by $x
$31,500,000 – $x – $9,000,000 = $4,200,000
$x = $31,500,000 – $9,000,000 – $4,200,000