sells to existing customers. That is, by accepting the special order, Gold Plus must forgo sales of
500 medals to its regular customers. Alternatively, Gold Plus can reject the special order and
continue to sell 9,500 medals to its regular customers.
Gold Plus’ operating income from selling 9,500 medals to regular customers and 1,000
medals under one-time special order follow:
Revenues (9,500 $150) + (1,000 $100) $1,525,000
Direct materials (9,500 $35) + (1,000 $35) 367,500
Direct manufacturing labor (9,500 $37.50) + (1,000 $37.50) 393,750
Batch manufacturing costs (1901 $500) + (25 $500) 107,500
Fixed manufacturing costs 300,000
Fixed marketing costs 275,000
Total costs 1,443,750
Operating income $ 81,250
1Gold Plus makes regular medals in batch sizes of 50. To produce 9,500 medals requires 190 (9,500 ÷ 50) batches.
Accepting the special order will result in a decrease in operating income of $18,750
($100,000 – $81,250). The special order should, therefore, be rejected.
A more direct approach would be to focus on the incremental effects––the benefits of
accepting the special order of 1,000 units versus the costs of selling 500 fewer units to regular
customers. Increase in operating income from the 1,000-unit special order equals $15,000
(requirement 1). The loss in operating income from selling 500 fewer units to regular customers
equals:
Lost revenue, $150 500 $(75,000)
Savings in direct materials costs, $35 500 17,500
Savings in direct manufacturing labor costs, $37.50 500 18,750
Savings in batch manufacturing costs, $500 10 5,000
Operating income lost $(33,750)
Accepting the special order will result in a decrease in operating income of $18,750 ($15,000 –
$33,750). The special order should, therefore, be rejected.
Even if operating income had increased by accepting the special order, Gold Plus should
consider the effect on its regular customers of accepting the special order. For example, would
selling 1,000 fewer medals to its regular customers cause these customers to find new suppliers
that might adversely impact Gold Plus’s business in the long run.
3. Gold Plus should not accept the special order.
Increase in operating income by selling 1,000 units
under the special order (requirement 1) $ 15,000
Operating income lost from existing customers ($10 10,000) (100,000)
Net effect on operating income of accepting special order $ (85,000)