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a.
b.
c.
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Cost to manufacture and sell the cell phone
Productivity, efficiency, and cost advantages relative to competition
Prices of competitive cell phones
Sensitivity of target customers to price and quality
The production capacity of Pedro Phones and its competitors
How the market for cell phones with standard features is growing
Cost to develop, produce, and sell new software
Premium price that customers would be willing to pay due to product uniqueness
Price of basic software
Price of closest competitive software
Cash needed to develop, produce, and sell new software
Cost of producing the “store-brand” lip gloss
Productivity, efficiency, and cost advantages relative to competition
Prices of competitive products
Sensitivity of target customers to price and quality
The production capacity of Celine Cosmetics and its competitors
How the market for lip gloss is growing
Cost to produce and sell new line of gourmet bologna
Premium price that customers would be willing to pay due to product uniqueness
Price of basic meat product
Price of closest competitive product
Cash available to develop, produce, and sell special line of gourmet bologna
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