Chapter 7 Cost-Volume-Profit Analysis
(10-15 min.) E7-21A
Req. 1
Contribution margin per unit
Fixed expenses + Operating income
Contribution margin ratio
Fixed expenses + Operating income
Contribution margin ratio
Yes, the franchising concept is a good idea. Most locations are expected to sell more ($25,000) than the sales required
Contribution margin per unit ($5.25 – $2.10)
Average sales volume units…………………
Contribution margin…………………………..
Less: Fixed expenses……………………….
Operating income………………………………
Req. 2
After the price cut and advertising fees, the average restaurant location will have the following operating income:
New contribution margin per unit ($4.75 sales price – $2.10
variable cost…………………………………….
New sales volume (units)………….
Contribution margin…………………
Less: New fixed expenses
($7,500 + $600 advertising fee)……
New operating income……………..
Assuming volume increases according to plan, cutting the sales price and advertising will allow the franchise owners to
continue to reach their target profits of $7,050 per month. However, their operating income will not be as high as
before the changes.