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Regardless of the alternative chosen, another question is whether the
measurement should be based on historical costs, replacement costs, net
realizable value, or some other alternative.
b. Market position. Share of served markets. How is a market defined? For
example, should the market consist of that served by the electric-range
industry only? Or should it consist of all ranges, including gas ranges?
Note that this area is important because a division could be showing
handsome profitability yet simultaneously be losing its share of the
market.
c. Productivity. This measure attempts to gauge efficiency. Productivity
focuses on physical and/or financial relationships between inputs and
outputs. Through the years, there have been various attempts, both by
General Electric and others, to measure productivity for a division (as
opposed to an individual worker or small cost center, where the
d. Product leadership. This still tends to be a qualitative evaluation, but at
least it should be conducted routinely on a standard evaluation form.
Among the questions asked are: How does each product compare with its
competition and general company standards? Where is the research
conducted? Who introduced the basic product (for example, did G.E. or