2-47 (40-50 min.)
1. Several variations of the following general approach are possible:
Let N = Unit Sales.
Sales – Variable expenses – Fixed expenses = Profit
3. Fixed Cost ÷ (Sales price – cost of meat – cost of buns – cost of other ingredients) = #
4. (3,000 × $.60) + (4,800 × $.90) – $1,560 = $1,800 + $4,320 – $1,560 = $4,560 added profit
5. $1,560 ÷ ($.60 + $.90) = 1,040 new customers are needed to breakeven on the new
business.
A sensitivity analysis would help provide Terry with an assessment of the financial risks
associated with the new hamburger business. Suppose that Terry is confident that demand
$1.56, will improve profits, assuming the same number of customers purchase
hamburgers.