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SUGGESTED WAYS TO USE THE SITUATIONS AND SOLUTIONS
Instructors will probably have their own approaches to using the situations and solutions
presented in each chapter. However, we have several suggestions for doing so.
First, the situation may be used as a way of introducing the general theme of the chapter.
In Chapter 1, instructors could bring in the example of the challenges faced by
Coca-cola from about 2004 to 2008 in trying to build their business in the face of
strong competition from Pepsi and changing tastes and preferences among
In Chapter 3, instructors could discuss the recent increases in the world price of corn
and its impact on high fructose corn syrup, a major ingredient in carbonated soft
drinks.
Second, instructors could ask students to provide their own “solutions” to different
situations. This could involve entirely different numerical examples or alternatives for
classroom discussion.
A third approach has been used with great success by one of the instructors who adopted
the first edition of our text. She asked her undergraduate students to play the roles of the
different characters in the situation. One variation of this is to ask them to act out the
Copyright © 2014 Pearson Education, Inc.
