36 Perloff • Microeconomics: Theory and Applications with Calculus, Third Edition
©2014 Pearson Education, Inc.
Markets in which the supply-and-demand model has proved useful include agriculture, finance, labor,
construction, services, wholesale, and retail—markets with many firms and consumers and where
firms sell identical products.
a. The market for apples is a competitive, agricultural market.
b. The market with convenience stores is a competitive, retail market.
c. & d. The supply-and-demand model is not appropriate in markets in which there are only one or a
few sellers (such as electricity), firms produce differentiated products (such as music CDs),
consumers know less than sellers about quality or price (such as used cars), or there are high
transaction costs (such as nuclear turbine engines). Electronic games are differentiated products
supplied by three dominant firms.
9.1 If the supply curve were vertical (perfectly inelastic) with a downward-sloping demand curve or if the
demand curve were vertical with an upward-sloping supply curve, then the change in the equilibrium
quantity would not depend on the sizes of the shifts. In the first instance (where the supply curve is
9.2 Shifts of both the U.S. supply and the U.S. demand curves affected the U.S. equilibrium. U.S. beef
consumers’ fear of mad cow disease caused their demand curve in the figure to shift slightly to the
left from D1 to D2. In the short run, total U.S. production was essentially unchanged. Because of the