Chapter 13 Game Theory 259
Enter −1, −2 4, 0
Don’t enter 0, 4 0, 0
4. Two firms are considering entering a new market. Entrance requires construction of a highly
specialized plant. Demand is sufficient for either one to be profitable but not both. A newspaper
writer, observing the posturing of the two firms, each stating that they are planning to go ahead with
plans for the new facility, noted, “sunk costs make for credible threats.” What does she mean by this
statement?
5. Suppose an industry has one incumbent and three potential new entrants. Any firm can produce as the
incumbent does, with no fixed costs, and marginal cost MC = bq. Is entry blockaded? Can/should it
be deterred? What type of equilibrium will result?
6. A monopolist faces demand p = 20 – Q + 0.5A0.5. Cost is C = 4Q + A, where A is the quantity of
advertisement, measured in $1 units. What are the profit-maximizing output and advertising levels?
What are the profits?
7. What are the merits and disadvantages to developing word processing software that has a very
different command structure than others on the market?
8. Show that if learning by doing results in the incumbent firm having the cost function C = 100 + 5Q0.5,
the firm does not need any further action to deter entry.
9. Suppose the French fry market is a duopoly. Tests show that 95 percent of consumers prefer Brand X.
Could it ever be shown that Brand Z is preferred in taste tests? What does this imply about such tests?
10. Jerry has the only ice cream store in town. There are only two methods of ice cream advertising that
work: billboards and radio ads. Billboards are cheaper but less effective than radio. Upon learning
that Ben will soon open a rival store, Jerry immediately rents all available billboard space. Why might
he choose this strategy? Under what circumstances will it be effective?
Answers to Additional Questions and Problems
1. Firm 1 has a dominant strategy of A. However, without knowledge of the other player’s possible
outcomes, Firm 2 must guess, as they do not have a dominant strategy. The solution (A, A) is a Nash
2. Each player has the dominant solution of strategy A, which is the only Nash equilibrium, and will
3. As the matrix is written, neither player has a dominant strategy nor can they make a credible threat of