cyclical unemployment, but also to more structural unemployment, resulting in a higher natural rate of
unemployment. In 2012, uncertainty over the “fiscal cliff” may also have hindered recovery.
17.1 The Aggregate Demand Curve (pages 521–525)
Learning Objective: Explain how the aggregate demand curve is derived.
Economists analyze the demand for goods and services by households, firms, and the government
in terms of aggregate expenditure. We can use the concept of aggregate expenditure to develop the
aggregate demand (AD) curve, which shows the relationship between the price level and aggregate
expenditure on goods and services by households, firms, and the government.
A. The Money Market and the Aggregate Demand Curve
The AD curve is downward sloping because, if nothing else changes, an increase in the price
level reduces aggregate expenditure on goods and services. An increase in the price level
reduces real money balances, which drives up interest rates. Higher interest rates lead to lower
spending by households and firms, which results in an inverse relationship between the price
level and aggregate expenditure.
B. Shifts of the Aggregate Demand Curve
A shift of the aggregate demand curve to the right is expansionary because each price level is
associated with a higher level of aggregate expenditure. A shift of the aggregate demand curve
to the left is contractionary because each price level is associated with a lower level of
aggregate expenditure. Variables that affect consumer spending, investment, or government
purchases cause the aggregate demand curve to shift. These variables are:
The nominal money supply
Expected future income
The expected profitability of capital
Income taxes and business taxes
17.2 The Aggregate Supply Curve (pages 525–532)
Learning Objective: Explain how the aggregate supply curve is derived.
Firms differ in their reaction to changes in the price level in the short run and the long run.
Therefore, we divide our analysis of aggregate supply according to the time horizon that firms face.
A. The Short-Run Aggregate Supply (SRAS) Curve
There are the two main explanations of why the SRAS curve is upward sloping:
1. The new Classical view is based on the misperception theory, which emphasizes the
difficulty firms have in distinguishing between relative increases in the prices of their products
and general increases in the price level. When the actual price level is greater than the expected
price level, firms increase output. As a result, output can be higher or lower than the full
employment level in the short run—until firms can distinguish changes in relative prices from
changes in the general price level.
2. An alternative explanation is that prices take time to adjust to changes in aggregate demand
and are therefore sticky in the short run. The new Keynesian view uses characteristics of many
real-world markets—rigidity of long-term contracts and imperfect competition—to explain price
behavior. When firms have sticky prices, an increase in the price level will tend to increase these
firms’ profits in the short run and so will lead them to increase output.
B. The Long-Run Aggregate Supply (LRAS) Curve
In the new classical view, firms eventually can distinguish changes in the relative prices of their
products from changes in the price level. According to the new Keynesian view,
though input costs are sticky in the short run, over time, input costs increase in line