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effort is observable, so that they receive primarily salaries. I also ask about
visiting a lawyer or doctor, and ask how one can be sure the professional will
work hard on the client’s behalf. Here, the outcome is observable but the effort is
not. Asking what motivates an auditor to work hard also draws interesting
replies. The point here is that agent effort is important to everyone, and the
extent to which effort is observable influences how the agent is motivated and
compensated in predictable ways.
• I suggest to the students that in their careers they will find that much attention is
given to accounting policy choice and they will be arguing with managers about
such choices. Indeed, some of them will eventually be managers. Agency theory
helps us to understand how managers view accounting policies. For example,
the fact that managers bear considerable risk helps explain their often–negative
reaction to new accounting policies, especially ones that increase income
volatility,, such as fair value.
• I use Holström’s informativeness condition to point out that accounting competes
with share price as a performance measure. The demand for accountants’
services will fall if net income is squeezed out of compensation and debt
contracts. Students should be aware of the properties a good performance
measure should have, (the best trade–off between sensitivity and precision) and
that these properties are not necessarily the same as those needed to inform
investors (best trade–off between relevance and reliability).
4. To Reconcile Economic Consequences with Efficient Securities Markets
Finally, I use the prediction from agency theory that important classes of contracts will
be based on accounting variables, in conjunction with contract rigidity, to emphasize the
argument in the text that accounting policies can have economic consequences even if
securities markets are efficient. By this time, students have no problem in accepting this
argument (or else I have worn them out). I should note, however, that I back off this
argument somewhat in Section 11.6.2, by suggesting that another reason for economic
consequences arises if managers do not accept securities market efficiency. Then, they