Scott, Financial Accounting Theory, 7th Edition Instructor’s Solutions Manual Chapter 12
12A-1. In October, 1999, DaimlerChrysler AG started to give more information to
analysts, including production forecasts and earnings outlooks. This increased
transparency followed a sharp drop in the firm’s share price following its second
quarter, 1999, earnings report, which revealed flat earnings compared to the previous
year. Apparently, DaimlerChrysler managers felt that much of the share price decline
was a result of investors having been “taken by surprise,” rather than of the flat
earnings as such.
Financial media at the time reported on a recent meeting of DaimlerChrysler
managers in Washington, DC. The meeting was “upbeat,” with discussion of
plans for several new vehicles and of continued cost cutting progress.
Required
a. Use the disclosure principle to explain why DaimlerChrysler will reveal this
new information.
b. Does the increased disclosure constitute a signal? Explain why or why
not. Suggest ways that DaimlerChrysler management could credibly signal its
upbeat information to the market.