Chapter 3
Contrasng Cultural Values
Quesons
1. Values are formed by contacts with family members, teachers, and religious leaders.
2. Values held by people in the U.S. include equality, informality, individualism, and
3. Semanc di+erences can a+ect intercultural communicaon when the word used has
4. The term aribuon means the ability to look at social behavior from another culture’s
5. Cultural roots in1uence a2tudes toward women. In the U.S., France, and Canada,
6. In the U.S. people value work and subscribe to the work ethic, which means that hard
7. A2tudes toward ethics are culturally diverse. Accepng bribes would not be considered
8. Religion plays a minor role in conducng business in the U.S. Although business is not
conducted on such religious holidays as Christmas and Easter, people do not feel
9. Individualism refers to the a2tude of valuing ourselves as separate individuals with
responsibility for our own desnies and acons. Cultures that are primarily
10. Ethical relavism proponents maintain that ethical principles vary with the culture. For
Ethical universalism proponents believe that certain values are universal across cultures,
Case 1
The behaviors Ching Lee observed of the U.S. workers that may have led to the
Case 2
Cultural a2tudes and behaviors Laura Green could expect as a woman negoang a
Case 3
Case 4
First Disney must learn about the di+erent European cultures and understand they are
Case 5
The Taiwanese would feel they are being polite by listening intently and not making
Acvies
1. To assure consistency of format, the instructor may wish to provide a form on which all
2. Instructors may wish to provide an abstract format to assure consistency.
3. Foreign professors or professors of foreign languages are good sources to talk on
4. Public relaons departments, personnel agencies, and newspapers are good sources for
5. Responses will vary. The instructor could suggest foreign newscasts as sources; students
who have lived in di+erent parts of the U.S. and foreign students from other
6. Instructors may wish to suggest to students that they prepare a form to use in their