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using cohesive devices that connect words, sentences, and paragraphs together, such as
transitional words (for example, “therefore,”“yet,” and “however”).
Textual devices by themselves, however, do not ensure that the underlying meaning will be clear
to the reader. Although the factors contributing to coherence may be difficult to pinpoint, readers
can intuitively distinguish texts that are not fully coherent (often responding with “I don’t quite
get it”; or “It doesn’t stand together”). A coherent piece of writing provides all the essential
information the assumed reader will need at every point to comprehend the meaning—usually
without rereading. If many passages remain unclear even after rereading, the text usually lacks
coherence.
Academic writing: In terms of “coherence” and “organization,” students often have difficulty
crafting an effective introductory paragraph. We suggest breaking it down this way: 1) begin
your first sentence with general information about your topic; 2) get more specific as you move
toward your critical claim; 3) offer a brief organizational setup of how you will prove this claim.
In terms of the body of the paper, it is important to remind students to write in fully developed
paragraphs; one sentence does not typically constitute one paragraph; a paragraph is
approximately five sentences. Importantly, overall content should flow—from sentence to
sentence and from paragraph to paragraph. Further, coherence is improved through the
incorporation of transitional sentences. In the concluding paragraph, students should: 1)
summarize their discussion and main points; 2) restate their critical claim; 3) end with a sense of
closure—why was this discussion important?
Content/Reasoning
Business writing: The “context/reasoning” dimension examines how adequate and appropriate
your claims and support are and how logically convincing the reader finds what you say. This
dimension involves the extent to which the document maintains a clear and consistent direction
or focus. All information should support clearly related topics that are guided by a central
purpose. A claim is a viewpoint or position statement, an opinion that the writer is trying to
support, or a conclusion that the writer is trying to establish.
Support (e.g., data, examples, comparisons, etc.) provides evidence or proof for claims. Often
times, the writer must provide clear definitions and explanations when substantiating claims. A
reader who is easily persuaded requires less evidence than one who is reluctant to accept your
position or perhaps even hostile to it. Do not expect your reader to “read your mind” regarding
where to find information or how to relate data and/or other information to your claim. Check to
see that claims are explained and supported with sufficient and relevant evidence, clearly
referenced, described, and easily located.
Academic writing: In terms of “content,” students need to focus on integrating the material from
the textbook in addition to the other outside sources in a way that makes sense to the reader. The
students should offer full explanations and definitions of concepts, and if necessary, an example
to clarify the definition. Students need to remain focused on their critical claim when developing
the content of their papers; proving their claim is the essence of their task.