5-28 (30 min.) ABC, product-costing at banks, cross-subsidization.
1.
Revenues
Spread revenue on annual basis
(3% ; $1,100, $700, $24,600)
Monthly fee charges
($22 ; 0, 12, 0)
Total revenues
Costs
Deposit/withdrawal with teller
$2.30
42; 48; 5
Deposit/withdrawal with ATM
$0.70
7; 19; 17
Deposit/withdrawal on prearranged basis
$0.40
0; 13; 62
Bank checks written
$8.40
11; 1; 3
Foreign currency drafts
$12.40
12; 20; 9
Total costs
Operating income (loss)
96.60
4.90
0.00
92.40
49.60
16.80
260.30
$(227.30)
110.40
13.30
5.20
8.40
24.80
28.00
190.10
$ 94.90
11.50
11.90
24.80
25.20
74.40
12.60
160.40
$577.60
218.50
30.10
30.00
126.00
148.80
57.40
610.80
$ 445.20
The assumption that the Holt and Graham accounts exceed $1,000 every month and the
Turner account is less than $1,000 each month means the monthly charges apply only to Turner.
One student with a banking background noted that in this solution 100% of the spread is
attributed to the “depositor side of the bank.” He noted that often the spread is divided between
the “depositor side” and the “lending side” of the bank.
2. Cross-subsidization across individual Premier Accounts occurs when profits made on
some accounts are offset by losses on other accounts. The aggregate profitability on the three
customers is $445.20. The Graham account is highly profitable, $577.60, while the Holt account
is sizably unprofitable. The Turner account shows a small profit but only because of the $264