15-33
4. Sharing on the basis of revenue makes the most sense. Using this method each division takes
a uniform percentage decrease in the revenue received regardless of the cost of the division’s
individual products. For example:
Computer
Hardware
Component
Individual
Price per
Unit
(a)
Allocated
Revenue
per Unit
(b)
Decrease
in Price
(c)=(a)–(b)
Percentage
Decrease in
Price by
Product
(d) = (c)÷(a)
Furthermore, the cost-based method might actually discourage cost efficiencies. Increasing the
cost per unit of product relative to other products would give the division a greater share of the
overall revenue.
Lastly, under the physical unit allocation method the motivation of the divisional managers to
produce for the bundled purchase would likely change significantly. The PC Tower Division
would see the largest decrease in revenue and the Monitor Division would see the largest
increase in revenue. The PC Tower Division would have much less incentive to produce for the
bundled purchase, if the divisional revenue were cut from $840 to $400 dollars per unit. The
Monitor Division would be highly motivated to produce for the bundled purchase, as the sales
revenue per unit would go from $280 to $400. This method is also not the most reasonable
because the relative price of $400 for each component is not representative of the amount
individual price customers are willing to pay for each of the components independently.