14-54
3. Customer level operating income based on actual order costs:
Revenues
$50 × 250; 550; 320; 130; 450; 1,200
Less: Returns
$50 ×20; 35; 0; 0; 40; 60
Net Revenues
$50 ×230; 515; 320; 130; 410; 1,140
Cost of good sold
$35 × 230; 515; 320; 130; 410; 1,140
Customer-level operating costs:
Order taking
$14 × 6; $30 × 15; $14 × 8; $14 × 7;
$14 × 20; $14 × 30
Product handling
$2 × 250; 550; 320; 130; 450; 1,200
Delivery
$0.50 × 420; 620; 470; 280; 806; 900
Expedited delivery
$325 × 0; 6; 0; 0; 2; 5
Restocking
$100 ×2; 1; 0; 0; 2; 6
Sales commissions
$25× 6; 15; 8; 7; 20; 30
Total customer-level operating costs
Customer-level operating income
Comparing the answers in requirements 2 and 3, it appears that operating income is higher than
expected, so the management of Snark Corporation would be very pleased with the performance
of the salespeople for reducing order costs. Except for SRU, all of the customers are more
profitable than originally reported.