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Multiple Choice Quiz for Chapter 13.
1) Marketing __________.
A) is exaggerating the benefits of a product you have for sale
B) is a method of screening customers
C) reflects charges for credit
D) includes, but is not limited to, advertising
2) Fingerhut sold products for more than its competition ___________.
A) because it offered high-risk credit
B) because it simply was lucky in business
C) because it sold only unique products
D) because it “free” included insured shipping door-to-door
3) Pricing theory holds that the contextual frame of a purchase decision __________.
A) is not relevant
B) affects the perceived fairness of price
C) has a major effect on the level of satisfaction with the product
D) alters the time frame of payments
4) Fingerhut was accused of __________.
A) larceny
B) delivering shoddy merchandise
C) preying on low-income people
D) bait and switch
5) Fingerhut was not accused of _________.
A) usury
B) deceptive or misleading advertising
C) personalization
D) exploiting less-sophisticated customers