19-19. The Apex Inc. Mini-Case Study (Incorporating Broad Concepts Not Particularly For
Multi-Attribute Analysis)
Neither approach is adequate, nor is either approach in the best interest of APEX. Both
sides exhibit typically unenlightened approaches to issues in this case. The facts stated
clearly indicate the lack of strategic business plan, which defines the needs and goals
for implementation of automation at APEX. The I.E. proposal is obviously a narrow,
incompletely analyzed, ill defined, poorly justified, isolated “island of technology” for its
Significantly, there is a total absence of valuation of intangible benefits, as well as
other direct/indirect savings. There also appears to be a lack of consideration for the
less obvious investment costs associated with training, facilities modification, support
systems, warehouse and production impacts, vendor/supplier reactions and
maintenance / upkeep requirements. . Because of the lack of a stated business need,
there are serious questions to be answered. Without an integrative automation strategy,