Without detailed financial statements, investors groped for rudimentary valuation estimates based simply on revenue, the easiest metric
to find. Just prior to the IPO, Facebook traded at 18 times estimated 2013 sales. LinkedIn and Yelp traded for about 22 and 23 times
estimated 2013 sales, respectively. Multiples of projected 2014 revenue just prior to the Twitter IPO were 11, 14, and 13 times revenue
for 2014. Yelp, with a negative EBITDA for 2013, did not have a meaningful enterprise to EBITDA ratio. Twitter’s estimated EBITDA
for 2013 was $230 million and $260 million in 2014.
These valuation multiples implied a very high valuation (market capitalization) and price per share for the IPO. But investors remained
cautious, as valuation estimates too often prove wrong. For every successful IPO like LinkedIn, there is a Groupon or Zynga that were
duds. Groupon, the provider of online discount coupons, went public in November 2011 at $20 per share. After accounting
investigations, slowing growth and a CEO firing, its shares traded at $11.50 at the time of the Twitter IPO. Online game maker Zynga,
modest 240 million.
Investors also had reason to question how similar Twitter actually was to its presumed peers. For example, the differences between
Twitter and Facebook are enormous in that they purport to satisfy substantially different user needs. Twitter is focused and simple while
Facebook offers users a portal interface. Facebook appeals to people looking to reconnect with friends and family or find new friends
online and offers email, instant messaging, image and video sharing. Most people can grasp how to use Facebook quickly. In contrast, the
shares outstanding. The basic share count excludes options, warrants, and restricted stock. Altogether, Twitter has 150 million such shares
according to the IPO filing bringing the total share count to 705 million. Failure to include these shares can result in investors ignoring
their impact on dilution of EPS and ownership stake. Such investors pay more than they should.
Another adjustment must be made in calculating fully diluted shares outstanding for options and warrants. When options and warrants
are exercised by their holders, Twitter received cash equal to the number of options multiplied by their weighted average exercise price.
Using fully diluted shares outstanding, the multiple rises to 31.6 times (i.e., $31.6 billion in market value/$1 billion in revenue). That gap
should close over time since firms like Twitter tend to issue fewer options and restricted stock following the IPO.
Discussion Questions
1. Based on the information given in the case, how would you estimate the value of Twitter at the time of the IPO based on a simple
average of comparable firm revenue multiples based on projected 2014 revenue?