Chapter 11 reorganization offers an opportunity to emerge as a viable business, save jobs, minimize
creditor losses, and limit the impact on communities.
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Economic historian Joseph Schumpeter described the free market process by which new technologies and
deregulation create new industries, often at the expense of existing ones, as “creative destruction.” In the
short run, this process can have a highly disruptive impact on current employees whose skills are made
Founded in 1880 by George Eastman, Kodak became the latest giant to fall in the face of advancing
technology, announcing that it had filed for the protection of the bankruptcy court early in 2012. Kodak had
established the market for camera film and then dominated the marketplace before suffering a series of
setbacks over the last 40 years. First foreign competitors, most notably Fujifilm of Japan, undercut Kodak’s
film prices. Then the increased popularity of digital photography eroded demand for traditional film,
eventually causing the firm to cease investment in its traditional film product in 2003. Although it had
invented the digital camera, Kodak had failed to develop it further, announcing on February 12, 2012, that
it would discontinue its production of such cameras. Kodak’s failure to move aggressively into the digital
world may have reflected its concern about cannibalizing its core film business. This concern may have
ultimately destined the firm for failure.
Kodak closed 13 manufacturing plants and 130 processing labs and had reduced its workforce to 17,000
in 2011 from 63,000 in 2003. In recent years, the firm has undertaken a two-pronged strategy: expanding
into the inkjet printer market and initiating patent lawsuits to generate royalty payments from firms
in 2011.
11 filing was made in the U.S. bankruptcy court in lower New York City and excluded the firm’s non-U.S.
subsidiaries. The objectives of the bankruptcy filing were to buy time to find buyers for some of its 1,100
digital patents, to continue to shrink its current employment, to reduce significantly its healthcare and
pension obligations, and to renegotiate more favorable payment terms on its outstanding debt. Kodak had
put the patents up for sale in August 2011 but did not receive any bids, since potential buyers were
concerned that they would be required to return the assets by creditors if Kodak filed for bankruptcy
protection. While the firm’s pension obligations are well funded, the firm owes health benefits to 38,000
U.S. retirees, which in 2011 cost the firm $240 million.
Kodak also announced that it had obtained a $950 million loan from Citibank to keep operating during
the bankruptcy process. Moreover, the firm filed new patent infringement suits in March 2012 against a
number of competitors, including Fujifilm, Research in Motion (RIM), and Apple, in order to increase the