Hostess Brands Inc. (Hostess), maker of the iconic Twinkies brand, filed for Chapter 11 bankruptcy on
January 11, 2012, under the weight of a shift by consumers to healthier foods and failed new product
introductions. Other contributing factors included a crushing debt burden, escalating pension and healthcare
obligations, union work rule limitations, increasing fuel and ingredients costs, and the 2008–2009 US
recession.
Hostess’s product offering included such well–known brands as Twinkies, Wonder Bread, Nature’s
Pride, Dolly Madison, Drake’s, Butternut, Home pride and Merita. While each brand had a strong
consumer following, the firm was an operational nightmare. Hostess consisted of a patchwork of disparate
operations and work rules having grown through a series of acquisitions. Beginning with its founding as the
Schulze Baking Company in 1927, acquisitions over the years resulted in 372 labor contracts, 80 separate
health and benefit plans, 5,500 delivery routes, and vastly different production processes across its
facilities.
This marked the second time in which the firm entered the protection of the U.S. Bankruptcy Court.
Notably the problems that forced the firm into bankruptcy the first time were remarkably similar to those
triggering the second business failure. Weighted down by a balance sheet laden with debt and pension
obligations and beset with costly labor rules and declining sales, Hostess Brands entered Chapter 11
bankruptcy protection in 2004. After nearly 5 years in bankruptcy, Hostess emerged in 2009 under the
control of a private equity firm called Ripplewood Holdings LLC (Ripplewood), which invested $130
million in new capital in the firm.
The emergence from bankruptcy was possible only after substantial concessions from the firm’s unions
totalling $110 million in annual labor costs and from lenders. Hedge funds Silver Point Capital LP (Silver
Point) and Monarch Alternative Capital LP (Monarch) agreed to provide a new secured loan of $360
million, forgive half of the existing debt, and to exchange the remaining debt for a payment–in-kind loan.
Silver Point and Monarch are hedge funds focused on buying so–called distressed debt (i.e., debt of
troubled firms that can be purchased at a steep discount from its face value).
Despite this substantial financial and operational restructuring, Hostess sales continued to falter.
Ripplewood injected another $60 million in the firm in 2011 consisting of new equity and subordinated
debt. Silver Point and Monarch which owned 12.28% and 8.59% of the firm, respectively, together put in
$30 million in 2011 and another $75 million after Hostess filed for Chapter 11 in early 2012 in debtor–in–
possession financing. Efforts to negotiate additional union concessions stalled with the Hostess’ CEO
leaving amidst acrimonious infighting between the unions and management.
With its equity investment worthless and subordinated debt deeply underwater, Ripplewood stopped
attending negotiating sessions with the unions, leaving only Silver Point and Monarch at the negotiating
table. The firms would not invest more in Hostess without union concessions and proposed that the unions
receive a 25% ownership stake in Hostess, board representation, and $100 million in subordinated debt in
exchange for wage, benefit, and work rule concessions.
Silverpoint and Monarch viewed such concessions as critical if a successful turnaround were to be
achieved. Work rules made it difficult to improve productivity and spend money efficiently. With sales of
$2.5 billion in 2011, Hostess lost $341 million. According to bankruptcy filings, the firm incurred $52
million in workers’ comp claims in 2011. Contractual obligations mandated a $31 million increase in
wages and health care and other benefits for 2012. Work rules required cake and bread products to be
delivered to a single retail location using separate trucks and drivers were not allowed to load the trucks
themselves; workers who loaded cakes were not allowed to load bread. Such logistical limitations added to
overall operating expenses.
By September 2012, the Teamsters union agreed to lower pay and benefits but the Bakery Workers
union rejected the deal. With the Teamsters union having agreed to significant contract concessions, the
federal bankruptcy court gave Hostess unilateral authority to modify collective bargaining contracts. The