THEORIES OF FOREIGN DIRECT INVESTMENT
A) In this section of the text, several theories of foreign direct investments are discussed. These
theories attempt to explain the observed pattern of foreign direct investment flows.
Why Foreign Direct Investment?
B) Why do so many firms apparently prefer FDI to either exporting (producing goods at home and
then shipping them to the receiving country for sale) or licensing (granting a foreign entity the right to
produce and sell the firm’s product in return for a royalty fee on every unit that the foreign entity
sells)? The answer lies in the limitations of these methods for exploiting foreign market opportunities.
Limitations of Exporting
C) The viability of an exporting strategy is often constrained by transportation costs and trade barriers.
Much foreign direct investment is undertaken as a response to actual or threatened trade barriers such
as import tariffs or quotas.
Limitations of Licensing
D) There is a branch of economic theory known as internalization theory (also known as the market
imperfections approach) that seeks to explain why firms often prefer foreign direct investment to
licensing as a strategy for entering foreign markets. According to internationalization theory, licensing
has three major drawbacks as a strategy for exploiting foreign market opportunities.
(1) First, licensing may result in a firm’s giving away valuable technological know-how to a
potential foreign competitor.
(2) Second, licensing does not give a firm the tight control over manufacturing, marketing, and
strategy in a foreign country that may be required to maximize its profitability.
(3) Third, a problem arises with licensing when the firm’s competitive advantage is based not
so much on its products as on the management, marketing, and manufacturing capabilities that
produce those products. Such capabilities are often not amenable to licensing.
E) So, when one or more of the following conditions holds, markets fail as a mechanism for selling
know-how and FDI is more profitable than licensing. (i) when the firm has valuable know-how that
cannot be adequately protected by a licensing contract, (ii) when the firm needs tight control over a
foreign entity to maximize its market share and earnings in that country, and (iii) when a firm’s skills
and know-how are not amenable to licensing.
Advantages of Foreign Direct Investment
F) It follows from the above discussion that a firm will favor FDI over exporting as an entry strategy
when transportation costs or trade barriers make exporting unattractive. Furthermore, the firm will
favor FDI over licensing when it wishes to maintain control over its technological know-how, or over