Discussion Points: With its growing middle class, the potential in the Chinese market is vast.
Some students might argue that the presence of Xing Ba Ke is actually a positive force for
Starbucks in that the coffee shop helps to promote the idea of coffee consumption in the Starbucks’
way. Most students however, will probably suggest that companies like Xing Ba Ke are a
nuisance because they could potentially damage the reputation of Starbucks if customers have a
negative experience at the stores, and because they require constant monitoring, are a drain on
profits.
Lecture Note: To extend this discussion, consider {http://www.businessweek.com/articles/2014-
04-03/starbuckss-howard-schultz-on-mobile-payments-china-and-oprah} and
{http://www.businessweek.com/news/2014-09-24/starbucks-expanding-into-russia-s-urals-even-
as-sanctions-mount}.
Teaching Tip: To explore Starbucks in more depth, go to the company’s web site at
{http://www.starbucks.com/}. Click on “International” to explore individual country sites.
Product Safety and Product Liability
P) Different countries have different product safety laws (safety standards to which a product
must adhere). In some cases businesses must customize products to adhere to local standards if
they are to do business in a country, whether these standards are higher or just different. Product
liability involves holding a firm and its officers responsible when a product causes death, injury,
or damage. Some executives believe that the high cost of liability insurance in U.S. hampers the
competitiveness of U.S. companies in the global marketplace.
Q) When product standards are lower in other countries, firms face an important ethical dilemma.
Should they produce products only of the highest standards even if this puts them at a competitive
disadvantage relative to other producers and results in not maximizing value to shareholders? Or
should they produce products that respond to local differences, even if that means that consumers
may not be assured of the same levels of safety in different countries?
FOCUS ON MANAGERIAL IMPLICATIONS
A) The material discussed in this chapter has two broad implications for international business.
First, political, economic, and legal systems of a country raise important ethical issues that have
implications for the practice of international business. Second, the political, economic, and legal
environment of a country clearly influences the attractiveness of that country as a market and/or
investment site.
B) The overall attractiveness of a country as a potential market and/or investment site for an
international business depends on balancing the benefits, costs, and risks associated with doing
business in that country.
C) In general, a country with democratic political institutions, a market-based economic system,
and strong legal system that protects property rights and limits corruption will be more attractive to