operation, as firms pursuing an international strategy are, it may believe that the best way to do
this is to transfer parent country nationals who have knowledge of that competency to the foreign
operation.
Video Note: Some experts believe that the United States is falling behind in developing managers
with the types of skills necessary to be successful in the future. To learn more about this, consider
the videos in the International Business Library on Pinterest
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Economy and High-tech Companies Seek to Hire More Foreign Workers.
E) Despite the rationale for pursing an ethnocentric staffing policy, the policy is now on the wane
in most international businesses. There are two reasons for this. First, an ethnocentric staffing
policy limits advancement opportunities for host country nationals. Second, an ethnocentric policy
can lead to cultural myopia (a failure to understand host-country cultural differences that require
different approaches to marketing and management).
The Polycentric Approach
F) A polycentric staffing policy is one in which host country nationals are recruited to manage
subsidiaries in their own country, while parent country nationals occupy the key positions at
corporate headquarters. While this approach may minimize the dangers of cultural myopia, it may
also help create a gap between home and host country operations. The policy is best suited to
firms pursuing a localization strategy.
G) There are two advantages of the polycentric approach. First, the firm is less likely to suffer
from cultural myopia, and second, this staffing approach may be less expensive to implement than
an ethnocentric policy. There are two important disadvantages to the polycentric staffing approach
however. First, host country nationals have limited opportunities to gain experience outside their
own country and thus cannot progress beyond senior positions in their own subsidiaries. Second, a
gap can form between host country managers and parent country managers.
The Geocentric Approach
H) A geocentric staffing policy is one in which the best people are sought for key jobs throughout
the organization, regardless of nationality. This approach is consistent with building a strong
unifying culture and informal management network. It is well suited to firms pursuing either a
global or transnational strategy. The immigration policies of national governments may limit the
ability of a firm to pursue this policy.
I) The advantages of a geocentric approach to staffing include enabling the firm to make the best
use of its human resources and build a cadre of international executives who feel at home working
in a number of different cultures. The disadvantages of geocentric approach include difficulties
with immigration laws and costs associated with implementing the strategy.
Summary