c) Using the template for exponential smoothing, with an initial estimate of 120, the
following forecast errors were obtained for various values of the smoothing constant
:
Considering both MAD and MSE, it appears that a high value for the smoothing
constant is appropriate.
d) Using the template for exponential smoothing with trend, using initial estimates of 120
for the average value and 10 for the trend, the following forecast errors were obtained
for various values of the smoothing constants
and
:
Considering both MAD and MSE, it appears that a high value for both smoothing
constants is appropriate.
e) Management should use the last-value method to forecast sales. Using this method the
forecast for January of the new year will be 166. Exponential smoothing with trend
10.23 a) Shift in total sales may be due to the release of new products on top of a stable product
base, as was seen in the CCW case study.
b) Forecasting might be improved by breaking down total sales into stable and new
products. Exponential smoothing with a relatively small smoothing constant can be
10.24 a) Answers will vary. Last value seems to do the best, with exponential smoothing with
trend a close second.