Chapter 8 Marketing Ethics: Product Safety and Pricing
Chapter Eight: Marketing Ethics: Product Safety and Pricing
Review Questions
1. Explain three general ethical concerns that should be raised in marketing ethics.
2. Describe several ways in which consumers are less than free in making choices about
which products to purchase.
3. Explain why caveat emptor would be the ethically preferred product safety approach of
the free market economic theory.
4. Explain the concept of negligence and offer an ethical defense of the claim that drug
manufacturers should be held liable for negligent testing or production of their products.
5. To what extent should manufacturers be held liable for harms caused by their products?
6. Explain and evaluate three different arguments used to justify the policy of strict product
liability.
7. Explain three ways in which the lowest price might not be the ethically best price.
Chapter Eight – Marketing Ethics: Product Safety and Pricing
Discussion Questions
1. What responsibility should the manufacturer of toxic chemicals have for harmful effects that
they have years after their initial manufacture and sale? Should manufacturers have foreseen
such harms, or should they be liable even if they didn’t know about potential harms?
2. What public policy approach would be most reasonable to protect consumers from harmful
products? How might market and economic forces play a role in protecting consumers?
3. What responsibility do manufactures have in the design and use of harmful products?
4. Should manufacturers have a responsibility to take back their products after their useful
consumer life? How might life cycle responsibility change the way products are designed,
manufactured, and sold?
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