Chapter 09 – Behavioral Finance and Technical Analysis
c. Frost’s statement is an example of mental accounting. Mental accounting holds
that investors segregate money into mental accounts (e.g., safe versus
speculative), maintain a set of separate mental accounts, and do not combine
In standard finance, decisions consider the risk and return profile of the entire
portfolio rather than anticipated gains or losses on any particular account,
investment, or class of investments. Alternatives should be considered in terms of
CFA 3
Answer:
a. Illusion of knowledge: Maclin believes he is an expert on, and can make accurate
forecasts about, the real estate market solely because he has studied housing
Overconfidence: Overconfidence causes us to misinterpret the accuracy of our
information and our skill in analyzing it. Maclin has assumed that the information
b. Reference point: Maclin’s reference point for his bond position is the purchase
price, as evidenced by the fact that he will not sell a position for less than he paid
c. Familiarity: Maclin is evaluating his holding of company stock based on his
familiarity with the company rather than on sound investment and portfolio
9-10
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