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Chapter 14 - Innovation and Entrepreneurship
14-1
whole or part.
Questions for Discussion
1. What is the difference between incremental and breakthrough innovation? What risks are
associated with each approach?
Incremental innovation refers to simple changes or adjustments in existing products, services,
or processes . A breakthrough innovation, on the other hand, is an innovation in a product,
Chapter 14 - Innovation and Entrepreneurship
14-2
whole or part.
2. Why is continuous improvement, and programs such as CCC21 and Six Sigma, a good way to
develop incremental innovation?
Continuous improvement is a good way to develop incremental innovation because it always
seeks to find slight improvements or refinements in every aspect of what a company does,
3. What is an ideagora?
It is a web-enabled, virtual marketplace which connects people with unique ideas, talents,
4. How are big, global companies looking “outward” to accelerate their innovativeness and
breakthrough innovations?
Acquiring innovation has become a major way larger companies bring innovation into their
Other companies are outsourcing innovation, particularly product design. Nokia, Samsung,
5. Why do most breakthrough innovations occur in smaller firms?
Smaller firms are often sources for breakthrough innovation because they have less invested
6. What are the three key elements in the entrepreneurship process in new ventures?
The three key elements in entrepreneurial process are opportunity, entrepreneurial team, and
Chapter 14 - Innovation and Entrepreneurship
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whole or part.
7. What is intrapreneurship, and how is it best enabled?
Intrapreneurship is entrepreneurship in large established companies. It refers to the process of
1. Self-selection
2. No hand-offs
3. The doer decides
