his success.
Interestingly, Milton Friedman proposed this idea for the U.S. in the 1950s.
Lumni has made similar deals with 2,000 students through early 2011. Fifty five percent of them
are women and 90 percent are the first in their families to attend college. Most of these students
You can read more on Bornstein’s blog about this and other examples at:
http://opinionator.blogs.nytimes.com/2011/06/02/a-way-to-pay-for-college-with-dividends/ and
http://opinionator.blogs.nytimes.com/2011/05/30/instead-of-student-loans-investing-in-futures/. As of mid2011.
15. Examining the Apollo Group’s Financials reveals:
Revenues have steadily grown, doubling in the last five years from$2.48B to $$4.93B.
Tuition remains has gradually climbed from 94% to 97% of this revenue, and
Educational materials remain a steady 6% of these revenues
Title IV funding as a percent of total net revenues has risen quickly from ~60% in 2005
to what is to 88% in 2010; and predicted by Apollo execs to exceed 90% in FY2012
This means almost $4.4 billion of Apollo’s $4.9 billion 2010 revenue is money students
are paying to attend the UOP from loans they have received linked in so way to Title IV.
Sales and Promotion Expenses have risen from 21.6% of revenue in 2006 to a high of
25.6% in 2008 then declined to 22.6% by 2010. Interestingly, the 10-K no longer breaks
out the separate expense categories in 2010, choosing instead to make a summary
statement as follows:
Bornstein, ibid.
Bornstein, ibid.