1. Pros – allow for future expansion capabilities;
ii. Increase number of suppliers beyond Motorola to
collaborate with Apple, RIM, and/or Nokia
1. Pros – More product differentiation for customer in
2. Cons – Costs associated with entering into
iii. Expand into the pre-paid and discount mobile industry
segment
1. Pros – New customer market; Increased sales in
2. Cons – Loss of ARPU, which is attractive for
B. Recommended Strategy
services)
2. Justification of Recommended Strategy
i. Short-term justification (see SFAS table)
1. Other Telecom giants sinking large amounts of
2. Competitors have newer technology – As new
competitors enter new markets, they always build