III. Evaluate the Results
LO 3-5 Evaluate net profit margin, but beware of income statement limitations.
The “Spotlight on Financial
1. Net Profit Margin = Net Income ÷ Total Revenues
Reporting” feature addresses
2. Indicates how much profit is earned from each dollar of
revenue.
The net profit margin for
video game and social media
B. Income Statement Limitations
1. The income statement indicates whether the company is
profitable, but this might not explain whether cash
increased or decreased.
2. The income statement does not directly measure the
change in value of a company during the period.
3. Estimation plays a key role when measuring income.
Supplemental Enrichment Activities
Note: These activities would be suitable for individual or group activities.
1. Handout 3–1
Use this handout for an in-class activity designed to review transaction analysis (preparation of
journal entries and impact on the accounting equation) and the posting to T-accounts. The solution
follows the handout master.
2. Handout 3–1
If you used Handout 3–1, then use Handout 3–2 for an in-class activity designed to review the
preparation of an unadjusted trial balance. The solution follows the handout master.