d.
with plans similar to Double Zero? If so, Rock’s sales may decline toward former levels.
Without a sustainable increase in sales, the Double Zero plan clearly is less advantageous
than the 30-day credit policy.
Another factor to consider is whether Rock will, in fact, be able to survive the temporary
decline in monthly cash receipts which accompanies the new, liberal credit terms.
CASE 7.2
ROCK, INC.
concluded
The Double Zero receivables generate no revenue after the date of sale. Hence, they represent
resources that are “tied up” for up to 12 months without earning any return. As the company
uses the direct write-off method of accounting for uncollectible accounts, its receivables are