25 Minutes, Medium
a.
$1,111 − $550 = 102%
$550
b.
c.
Holcomb computed the 350% increase in fourth-quarter profits by comparing the fourth-
quarter profits of 2015 to those of the third quarter. The computation is:
Holcomb’s conclusion that profits for the “entire year” were up by “over 100%” came from
comparing the total profits of calendar year 2015 to calendar year 2014. The resulting
percentage increase is 102%, computed as follows:
SOLUTIONS TO CRITICAL THINKING CASE
HOLIDAY GREETING CARD
CASE 14.1
The 350% increase in fourth-quarter profits, developed by comparing fourth-quarter profits
to those of the third quarter, is misleading because of the cyclical nature of Holiday Greeting
Fourth quarter 2014, $500
The appropriate computation of the percentage change in Holiday’s fourth-quarter earnings
for 2015 is a decrease of 10%, computed as follows: