1. Apple
Current year, profit margin = $37,037 / $170,910 = 21.7%
2. Apple and Google have a comparable profit margin in the current year, but
Apple is more successful on the basis of profit margin in the prior year
3. Apple’s current ratios: ($ in millions)
Current year ……………………………. $73,286 / $43,658 = 1.68
4. In both years, Google has the higher current ratio (4.58 vs 1.68 for the
current year; 4.22 vs. 1.50 in the prior year), suggesting a better ability to
5. Apple’s current ratio increased from 1.50 to 1.68. Google’s current ratio
6. Google’s current ratio is above (better than) the industry average for both
years, and Apple’s is below (worse than) the industry average for both