Problem 23-2B (concluded)
Total overhead ………………………………………………………..
Fixed overhead (20%) ………………………………………………
Variable overhead ……………………………………………………
Units of output ………………………………………………………..
Cost per unit ……………………………………………………………
New business volume ……………………………………………..
New business variable overhead cost ……………………..
Total selling expenses …………………………………………….
Fixed selling expenses (60%) …………………………………..
Variable selling expenses ………………………………………..
Units of output ………………………………………………………..
Cost per unit ……………………………………………………………
Plus additional selling expenses per unit ………………..
Total selling cost per unit for this order …………………..
New business volume ……………………………………………..
New business selling expenses……………………………….
Part 2
Based on the financial analysis above, Mervin should accept the order.
The order provides additional income of $4,300. Other factors that Mervin
should consider are:
Will the customer expect additional circuit boards at this special price?
Will regular customers demand a reduction in their price?
Can Mervin maintain quality and production at full capacity?
Part 3
If the new customer demands 100,000 units instead of 50,000, this will
mean that Mervin will lose sales of 50,000 units at the regular price. They
will have to consider the contribution margin lost on these units, as well as
whether their regular customers will go elsewhere to obtain their circuit
boards. This could lead to a permanent loss of volume at the regular price
of $8 per unit.