Problem 23-2A (concluded)
Total overhead ………………………………………………………..
Fixed overhead (30%) ………………………………………………
Variable overhead ……………………………………………………
Units of output ………………………………………………………..
Cost per unit ……………………………………………………………
New business volume ……………………………………………..
New business variable overhead cost ……………………..
Total selling expenses …………………………..………………..
Fixed selling expenses (40%) …………………………………..
Variable selling expenses ………………………………………..
Units of output ………………………………………………………..
Cost per unit ……………………………………………………………
Plus additional selling expenses per unit ………………..
Total selling cost per unit for this order …………………..
New business volume ……………………………………………..
New business selling expenses……………………………….
Part 2
Based on the financial analysis above, Calla should accept the order. The
order provides additional income of $123,000. Other factors that Calla
should consider are:
Will the customer expect additional skateboards at this special price?
Will regular customers demand a reduction in their price?
Can Calla maintain quality and production at full capacity?
Part 3
If the new customer demands 15,000 units instead of 10,000, this will mean
that Calla will lose sales of 5,000 units at the regular price. They will have
to consider the contribution margin lost on these units, as well as whether
their regular customers will go elsewhere to obtain their skateboards. This
could lead to a permanent loss of volume at the regular price of $50 per
unit.